From an early age, many people are turning to blogging as a professional option. Many people have left their traditional professions to pursue a successful career in the blogging sector.

Many young people throughout the world have been encouraged by these accomplishments to pursue blogging as a major career path.

But let me tell you something !

blogging isn’t for everyone. In comparison to failures, the success rate of all bloggers throughout the world is relatively low.

Blogging may appear simple on the surface, but due to the fierce rivalry and innovation that surrounds the art of blogging, not everyone can succeed in this cutting-edge industry. However, I don’t want to discourage you as a blogger.

What I’m trying to convey is that blogging, like any other profession, needs as much dedication, attention, determination, and a good mindset as any other. Don’t go into blogging assuming it’ll be a simple professional path.

Note that some of these jobs are repeatable and can be delegated to a virtual assistant. As a result, you’ll be able to delegate some of your responsibilities and focus on developing and building.

How to advertise a blog In 2021 ? What do you need to know ?

It’s never easy to be successful in blogging, especially now that the competition is at an all-time high, but if you use the proper tactics, work hard, and have a little luck on your side, you may be successful as a hero as well. in the field of blogging

The blogging success mantra has evolved significantly over time.

To be a successful blogger in today’s world, you must use the following marketing strategies to promote your blog:

1. Publish Post to another platform:

Content promotion is the process of distributing your content to other well-known and well-established platforms. It might be a network, a blog, or a news organization.

The two that are easy to work with are:

• LinkedIn
• Medium

On these sites, you can publish good amount of posts every week. It not only helps your blog acquire more visitors, but it also helps it earn more SEO value.

However, understanding the principles of content publish requires that you know everything about how to post on Medium.

The task for the takeaway:

Make a list of the articles you wish to publish in Google Sheets.
Each week, assign an “Y” article number to publish.
Y can be any number depending on the niche of your blog.

2. Make connections with other bloggers.

Many bloggers do not communicate with other bloggers. In the blogging world, there’s a saying that goes, “ Sharing is caring for…” Today, the success of your blog is determined by its social media following. Others must share your blog article on prominent social media platforms to gain more attention on social media.

But why would someone or a writer share your content on social media?

Either you need excellent writing, an eye-catching infographic, or a compelling video, or you may network with other bloggers, promote their pieces, and they will most likely reciprocate. Even for viral material, the first shares of a few important social media users are required before it gets viral.

Networking with other bloggers might also help you get high-quality links. I don’t mean sending them messages on their instant chat every day.

You may connect with these bloggers by following them on Facebook or Twitter and leaving frequent comments on their most recent blog articles…

In this manner, you may draw their attention to your site, and they can include it in their next list of popular blogs. These bloggers may be able to follow your updates and share them on social media if you’re lucky.

Do The task :

• Make a list of 7–8 bloggers you’d like to connect with this month on a Google Sheet.
• Add their Twitter, Instagram, and blog URLs to each column.
• Make a weekly commitment of 30 minutes.

3. Write guest post for well-known blogs.

In recent years, guest blogging has become increasingly popular. Many beginner bloggers, on the other hand, either neglect or misuse this strategy.

Guest blogging is an important link-building tool, but don’t think of it just as a link-building strategy. There’s a lot more to it than that.

There are several guest posting site offered by many blogs. You can get some list by a google search.

If you can have your posts published on high-quality blogs, you’ll gain a lot of traffic from the author’s link on the internet.

Not only that but writing on the best blogs in your field positions you as a blogging influencer, bringing a lot of attention to you and your site.

Many bloggers and webmasters have damaged this strategy by just utilizing it to build links for SEO purposes. Today, Google is quite rigorous about guest blogging methods, and if you use it too often, your blog will be penalized.

Many professional bloggers have been compelled to restrict guest posts or limit them to a few per month as a result of these spammers. Guest blogging, in my opinion, is an excellent technique for gaining a part of the traffic generated by any successful site through guest articles and so increasing your impact in the market.

Many blogging experts advise that you need to publish your post on guest posting site with comparable niches. This proposal is one I agree with in part, but not entirely.

You must publish your article on a very popular blog, whether or not it is in the same field as yours. Although a blog with such authority may not help you with SEO, it will create a lot of traffic and popularity.

Furthermore, many beginner bloggers believe that one guest post on one blog is sufficient and attempt to submit 100 posts to 100 other blogs. I’m not dismissing this strategy, but in my opinion, you’ll get a lot more mileage out of it if you publish these 100 pieces on 20 prominent blogs (awarding 5 posts each for each blog).

4. Make your blog search engine friendly.

Many bloggers are focused on creating a brand and influencing the social media audience at the expense of disregarding search engines entirely as a result of the widespread adoption of social media.

I completely agree that now is the greatest moment to build your brand and impact on various social media networks to stay current in the market, but this should not come at the expense of neglecting search engine traffic.

Search engines are for around 60–70 percent of the traffic generated by the finest blogs across the world. As a result, before clicking the publish button, make sure to optimize each of your blog post for search engines with on page SEO .

Before you begin writing an article on a specific topic, conduct a comprehensive keyword analysis using several online search tools. Find the proper keywords that have a good chance of generating traffic and are simple to rank for on various search engines. Write your content around these possible keywords, but don’t overuse them by jamming them in.

Then, before hitting the publish button, utilize SEO plugins to generate correct SEO titles and meta descriptions for each article, and be sure to include proper header tags in posts and alt tags on pictures for greater SEO benefit.

You can read my 10 Best WordPress Plugins post to know more about the best Wordpress plugins.

Another crucial factor that many people overlook is the interconnectedness of your blog’s posts. Link building does have to begin with your blog. Such connectivity will benefit your blog in terms of SEO and will assist to minimize the bounce rate of traffic.

5. Participate in prominent forums.

Following in the footsteps of extremely popular and successful Pro bloggers is the greatest approach to be successful in blogging.

Isn’t that so?

No, this isn’t correct. To begin with, these Pro bloggers took years to reach the pinnacle of their blogging professions, so you have no idea what they went through or what techniques they employed to become great bloggers.

Second, techniques or approaches that worked in the past may not work anymore. As a result, you must chart your course. You may, however, follow their advice on new marketing techniques by reading their most recent blog articles or contacting them directly. A community forum or group is the greatest location for such engagement.

Many bloggers and professionals in the industry (those who are specialists in their particular professions) use community forums to interact with others.

If you consider yourself an expert in your field, you should participate in prominent forums regularly. Alternatively, you may use these forums to ask questions, make comments, or get updates from other users.

Being an active forum member can assist you in developing a quality network of individuals who are interested in your forum and blog activities. As you acquire popularity in the forum, they will follow you on social media and continue to visit your site regularly.

You may, on the other hand, engage with other forum users by becoming friends on Facebook or following them on Twitter to expand your network.

Many bloggers believe that if they stay on their site and read other blogs, their blog will create traffic on its own. The majority of them have no idea how important discussion sites are.

If done correctly, participating in forums may help you learn information, network with like-minded individuals, connect to your blog, and bring a decent amount of traffic to your site.

6. Appeal to people rather than search engines.

As previously said, nearly all successful blogs rely heavily on search engines for visitors. That isn’t to say that you are simply a blogger and that your job is done once you get a fair volume of search engine traffic.

A blog is successful when it obtains a reasonable number of subscribers or readers, not because of the volume of traffic it generates regularly.

In my perspective, a blog with 1000 subscribers is far superior to one with 1000 daily views since subscribers are permanent, whereas traffic might change over time.

Examine other successful blogs in your area. Not because they produce a lot of traffic, but because they each have a lot of influence. They are influential because of the perceived worth of their brand, which is based on the number of subscribers to their blog.

Subscriptions to blogs are no longer bound to RSS feeds or newsletters. Since of the prevalence of social media, your Twitter followers, Facebook fans, Instagram followers, and other social media channels are also considered subscribers because they will be informed of every post you make. Use these channels to make a post.

As a result, create traffic from search engines while also figuring out how to convert that traffic into subscribers or readers.

7. Develop a reputation for yourself as a blogger.

Finally, you should use your blog to market yourself. Take a look at Harsh Agarwal, one of the most well-known bloggers in India. You know them intimately because of their blog, even though you’ve never met them in person.

These prominent bloggers are gaining a lot of clout in the business by endorsing themselves while promoting their sites.

In addition to their already successful blog accounts, their influence allows them to gain friends and followers on Facebook, Twitter, and other social media platforms.

They may also promote their blog articles on their social media platforms because of their reach. As a result, you must market yourself as a blogger in addition to your blog.

I’ve noticed a lot of blogs with high-quality content but no author profile or photo.

Many of these blogs are part of micro-niche sites made by people who want to make money online but don’t want to compete with others.

I don’t think of them as bloggers, but rather as marketers or webmasters, and I have nothing against them because, after all, we’re all here to make money. Apart from these micro-niche sites, however, there are still a lot of blogs that don’t have an author profile.

I’ve never understood the psychology of posting as an “administrator” when you create excellent posts and should be proud of your work as a writer or blogger. These bloggers don’t realize the value of self-promotion since they promote their blogs when they might substantially profit from it.

That is all there is to it.

Conclusion

Many SEO methods are available in the blogging business to help you drive high-quality traffic to your site. However, getting SEO traffic alone will not be sufficient to launch a profitable blog in 2021.

If you want to blog successfully, make that decision and use the above-mentioned marketing techniques to create an influential and successful brand around your blog.

Published on Medium.com 7 Tactics To Market Your Blog