Youth brand Bewakoof, one of the fastest growing D2C brands has announced the launch of Cosmos Beauty. With this, Bewakoof has entered into the fast growing beauty market in India.
The name Cosmos comes from Cosmic as the product design, packaging and formulation is inspired from natural ingredients and minerals to create a unique solution. Under the Cosmos brand, 43 products ranging from day & night creams to after shave to Bath Salts to Serums, will go live on Bewakoof.com and all marketplaces.
The idea of beauty is fast evolving. Bewakoof, which is known for its quirky self, is entering this new business segment with a refreshing range of products which will see unique formulations like Rose and Zinc for hydration gel, Avocado and Vitamin C for anti-aging mask and Magnesium and Vitamin C for face moisturiser.
Aditi Pai, Business Head, Cosmos Beauty, says, “We have been researching various beauty concoctions available in the market. While studying, we identified gaps that we could fill in by using minerals and giving it a twist with natural ingredients like pomegranate, hibiscus and oats. Minerals are widely known for their curative properties if used in the correct proportions. Mineral-based beauty products are the latest innovation globally and we aim to bring the best of the cosmic universe to our customers in the form of Cosmos.”
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