COVID-19 has disrupted India in an unprecedented manner. In order to deal with the CoronaVirus, with a population of over 1.3 billion people the country went into a complete lockdown. While essential categories, such as grocery and pharmacy were available during the lockdown, It created problems for shops as well as consumers.
Due to the COVID-19 pandemic, many of us have shifted our everyday routines from offline to online. That even includes something as run-of-the-mill as grocery shopping. With the the current state of affairs and with social distancing in place, filling up the fridge by ordering groceries online has become the new norm.
Bigbasket, Grofers and Near.store are Indian Companies that provide online grocery delivery services in different parts of India. While Companies like Bigbasket and Grofers have been a part of this Market for quite some time now, Near.Store is a new concept comparatively where their aim is to connect customers to their nearby stores and provide quick doorstep delivery.
The e-commerce sphere is widely changing these days. With Kirana stores entering the online space, the hyperlocal e-commerce sector is getting more dynamic than ever. In the same sector, Ashish Kumar, Ramakrishnan A and Diwakar Mitr launched Near.Store in 2018.
Near.Store aims to provide a plug and play e-commerce platform format for all offline retailers by making the products visible on any local search results. For example, if a person living proximity to any Near.Store enabled shop, is looking for a specific brand of shampoo, the search results will show the local shop as an option to purchase. Till now, any such result would take a customer only to eCommerce sites such as Amazon or BigBasket.
To be a part of the Near.Store platform, a shop owner simply needs to plug in the Near.Store devices to their billing system. The device does not require any additional internet connection or a lengthy implementation process.
According to industry reports, there are 17 million offline shops in India. There has been a latent desire amongst the shop owners to go online and counter the increasing competition from online stores like BigBasket. However, most shop owners, who are not yet comfortable with technology, find it difficult to create a website and the shop catalog and deal with online payment systems.
E-commerce and online purchases are slowly becoming more common and frequent. To maintain customer loyalty and expand their existing businesses, the offline shops will need to create an online presence and hence the market for services like Near.Store is likely to expand.
How to book your order on these platforms:
● All you need to do is just go on to their respective App or Website
● Select your location and start searching for the products you are looking for on them
● Add the products to the cart along with their quantity
● Checkout and then you will be directed to the payment gateway where you can choose mode of payment.
Who would have imagined that grocery shopping would become this simple! Trying to find time in your busy schedule to make dinner is one thing. Trying to find time to go to the grocery store is a whole other. There are plenty of strategies you can use to make grocery shopping more efficient (including our personalized Dinner Daily shopping lists), but one of the most recent trends is to take advantage of online grocery shopping. Whether you order for pick-up or delivery, online grocery shopping can not only make your weeknights less hectic, but it can even help you save on groceries too!
HERE ARE FIVE BENEFITS OF ONLINE GROCERY SHOPPING THAT MIGHT MAKE YOU CONSIDER TRADING IN YOUR SQUEAKY SHOPPING CART FOR A DIGITAL ONE:
1. Groceries from the comfort of your own home
This is the most obvious benefit, but it’s still worth talking about. Instead of trying to squeeze into a parking spot, or running into someone you know when you are definitely not up for it, you can get everything you need for dinner while finally catching up on your favorite series. And if you have little kids at home, need I say more. Grocery shopping with young children is not for the faint of heart. If you’re not going to be at home at a convenient time for the delivery, check to see if your store has curbside pickup. Then you can just order your groceries for a set pick up time, pull up to the store, and they will come load your groceries into your car. Magic!
2. Less time wasted walking up and down aisles
Unless you’ve got a Fitbit goal you’re trying to meet, nothing is more frustrating than getting all the way down to the produce aisle – before realizing you forgot to get milk way back in the dairy aisle. Or when the cashier is ringing you out and you remember you never grabbed eggs. When you’re shopping online, you don’t have to worry about making such mistakes. Instead of wasting several minutes, it just takes a couple clicks to make sure the contents of your cart are perfect.
3. Lighten your paper trail
Depending on what service you use, a lot of online grocery services will have sales from your local grocery store right there in the interface. Some will even let you filter groceries by what’s on sale and what isn’t. This is a simple way to take advantage of all the great deals your grocery store has to offer.
4. Shop by history
Imagine if every time you went to your grocery store, your favorite products were already waiting in your shopping cart for you. This can be a reality when you shop online. Once you’ve used an online grocery website once, the next time you order you may be able to select groceries from what you’ve previously purchased. This is especially convenient for the essential items that you have to buy every week.
5. Keep track of how much you’re spending
Another great advantage to shopping online, in general, is that the total cost of your cart is easily visible at all times. It’s easy to go over budget when you’re buying dozens of different items at once, especially when math is not your strong suit. Impulse purchases are just too tempting in the store and can be a big add to cost. Or, if you are hitting the stores with kids, they can often sneak in a few packages of this and that when you are not looking. When you’re shopping online, you know what your total is at all times, and it’s easy to remove something if you later realize you don’t need it. And it’s totally kid proof. Double win!