The question that I receive the most on Instagram is how I grew my account to 60k followers. First of all, those who have been following me since years know that it wasn’t overnight. It took me three years to get there but it was only during the last year that I learned how to beat the IG algorithm and make my content reach more people. Secondly, all my following is organic. Buying followers is a direct act of sabotaging your account, your algorithm and even your art. I will talk about the cons of buying followers later in this post but first, I am sharing some things that helped me grow from 700 followers to 60k in a year.
I began writing on IG at the end of December 2015, and till March 2017, I had no clue how important it is to switch to a business profile and get the insights of our account. So, until May 2017, I had reached only 300 followers. Now, I had a business profile, I could see insights but still, my page was growing at a snail’s pace. I used to follow all these feature pages and wondered what’s wrong with my content, why doesn’t it get featured ever. By the end of 2017, I learned how the feature pages work (some pages even have special feature guidelines that are mentioned on their page) and right from January 2018, my posts started getting featured and hence, my account began gaining the exposure I had been waiting for. It was hard to put it all in an article but I’ll try to share and explain as much as I can in this post along with the resources (a list of pages that feature writers/poets, and the apps that I use). So, here you go.
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Your content is what brings you followers, nothing else. If people love your content, especially when it’s relatable, they will surely hit the follow button. Ask yourself what your content has to offer to others? Why should they follow you? Make your content the best you can. Now, sometimes your write-ups are great, your presentation is not. For writers, I would suggest a theme that is simple yet attractive, a font style that is decent—not very fancy, and a font size that is easily readable—neither too big, not too small. I had a habit of typing in fancy fonts until one day my brother casually said how he hates cursive fonts that I realised it’s better to keep fonts simple because