The Ultimate Guide to Amazon FBA Prep

The Ultimate Guide to Amazon FBA Prep

    • For those of you who are unfamiliar with the terms, FBA stands for Fulfillment by Amazon, and it's Amazon's fulfillment and warehousing service that they offer to 3rd party sellers like you and me. And if you're considering selling your products on Amazon, one of the things you might be wondering about is what this FBA thing entails. What goes into an Amazon FBA prep, and how does it work? This ultimate guide will walk you through every step of the process so that when the time comes to send your products to Amazon, you can do so with confidence.
  • What is Amazon FBA?

    • Amazon Fulfillment by Amazon (FBA) is a program that lets sellers send inventory to Amazon for storage, and Amazon handles all of their customer orders. You can fulfill orders through your warehouse, or you can outsource fulfillment work to an external company. When Amazon receives your products, they're stored in an Amazon fulfillment center and then sent out as individual customer orders come in. For someone else to pick, pack, ship, and provide customer service for your products, you'll need some prep work done before it gets there!
  • What you need to know before signing up

    • Amazon's fulfillment by Amazon (FBA) program is hugely popular. This platform allows sellers to send products to Amazon's warehouses, where they're stored, processed, and shipped for you. But before you get started with FBA, there are a few things you need to know about preparing your product listings and inventory management. To start selling on Amazon using their Fulfillment by Amazon service, you must: Sign up as a professional seller Use only one TIN/SSN Set up an Amazon Pay Account Have valid UPCs Have active bank accounts Meet or exceed $2M in sales volume each year Make sure that everything is set up and working correctly ahead of time—you don't want any of these issues to cause any delays when it comes time to getting listed on Amazon!

  • Pick a Product

    • The first step in Amazon FBA prep is to choose a product you think will sell. This part of your business plan can't be overlooked because you need traffic, sales, and positive reviews if you ever want Amazon's algorithm (the monster behind search results) to start feeding clicks and conversions your way. The tricky part about choosing a good product is that so many factors go into it—from supplier credibility and vendor trustworthiness to estimated margins, how much shipping costs will eat into those margins, and how hard a product sells itself. While these are all variables worth considering, remember it's better to be wrong now than right later when your business falls flat on its face.

  • Start Researching Products on Amazon

    • The best way to find a winning product is by starting with in-depth Amazon research. Check out our ultimate guide on researching products on Amazon here, and get ready for some hard work! This part of your research process should take weeks, if not months, so don't rush it. Remember: A superior product will make all of your efforts much easier down the road. Be sure to visit RetailWire frequently for helpful resources like these! We'll even alert you when we publish articles covering specific facets of Amazon FBA prep like creating a listing title and keywords, optimizing photos for listing presentation, creating a compelling product description, or setting up your ASINs.

    • Create Listings and Get Approved by Amazon

    • Amazon is a very meticulous and detail-oriented company. If you want your products listed on Amazon, you must follow their rules and format requirements. There are specific formatting guidelines for every type of product listing on Amazon. After you've followed those guidelines, you'll need to get approved by Amazon before you can start selling on their platform (and even after that process, it can take a few weeks or months for your listing to be fully alive). During step 4 of our program, we walk through all of these processes in detail; we also tell you about specific tools that will help you complete each step efficiently.

  • Send Inventory from the Manufacturer to the Warehouse

    • For Amazon's robots to scan and record your inventory, it needs to be located in an Amazon warehouse. That's why, when you ship your inventory from a factory or 3PL, you will be instructed (by Amazon) where to send it once it arrives in port. There are two types of warehouses: An FC (fulfillment center) an Amazon-owned warehouse located all over North America. These fulfillment centers can handle small orders, returns, and customer service issues.

  • Pack Your Inventory in Amazon's Shipping Cartons

    • Start preparing your inventory for shipment from Amazon's warehouses. You can use pre-printed boxes or purchase special Amazon packaging. Since most of your items will be small, you can pack them into resealable plastic bags and seal them inside a larger box. If you're using standard cardboard boxes, make sure they are sturdy enough to hold up under shipping conditions. Everything must fit in a single 20 x 20 x 24 carton and all oversize items, such as books and DVDs. Ensure any contents are protected with crumpled paper or bubble wrap to prevent damage if dropped or otherwise mishandled during shipping.

  • Arrange for Delivery from the Warehouse to Customers' Doorsteps

    • In some cases, you'll need your supplier or Amazon to arrange for delivery directly from your seller's warehouse to customers' doorsteps. This often happens if you're using Amazon's fulfillment services and not doing any drop shipping. If that's what you're doing, once a customer places an order, they will get a tracking number and expect delivery in 2-5 business days. The great thing about selling on Amazon is that shipping fees are included in all listings prices, so sellers don't have to worry about extra costs passing onto their customers. It can still be helpful for new sellers to understand how fulfillment works with Amazon and how things work within their seller accounts, though. 

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