Lifestyle blog catering to fashion, food, travel, fitness, people, technology, etc. It was started in 2008 and has followed its own journey like a free flowing river. Kiran Sawhney, the founder of the blog is herself is a graduate in fashion from NIFT and has done visual merchandising too. She brings her expertise in the blog. She lives in New Delhi with her family.
The blog enjoys a loyal and fast-growing readership. The blog receives 50,000 page views each month.