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We can also call ALT text as alternative text. As the name suggests, it is an alternative to any image, which means that when the image is not loaded due to slow internet, then the alternative text is visible. ALT text is a short description or name of any image that tells about the image.
Alt text was initially discovered for use in cases, when images not loads, to give an idea of the content. But now it has more uses:
1. Google can index images based on this alt keyword, providing SEO value
2. Provides keyword value to the article
3. can be shown to the user in case the image, not load or the image may deleted.
4. help crawlers to crawl and label, as images can not be directly with just title and alt text can be more detailed.
Alt text also know as alternative text it is the practice of optimizing image for SEO by using the alternative to make and image for meaning for Google to understand what exactly that image is. The best practice of an image alt text optimization:
Let's imagine that you have an image of "contact form 7" you named the image as "contact form7" so here is the trick for alt text you could say "contact form7 best contact form builder plugin for WordPress".
This make an image more meaningful for search engines determine what it exactly the image is.
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