When you have any queries or want to know any thing, what you do?? You do google about it. I'm right?? The questions or queries which you entered on the google are exactly know as keywords.
Based on the type of keyword you entered on google, you get the result.
Keywords are of various types & some are shown below
1) Short tail keywords: it contains very less words
2) Long tail keywords: it contains more words
3) Evergreen keywords
4) Fresh keywords
5) Product defining keywords
6) Customer defining keywords
7) Intent targeting keywords
8) Geo targeting keywords
9) LSI keywords
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