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1. Loads fast – Fast Loading

As we mentioned above that Instant Article loads about 10 times faster than an ordinary webpage. Where a normal webpage takes about 7 seconds to load. Whereas Instant Article opens in about 1 second in Mobile Phone. Hence it is the choice of both the publisher and the reader.

2. More Connectivity – More Interactive

Instant Article opens faster. That's why the reader likes it. And it adds up to more. And along with reading it, he also likes to share it with his friends. According to Facebook, Instant Article is shared 30% more than ordinary posts.

3. Neat and Readable – Clean and Readable

Apart from the content in a webpage, other features of the website/blog are also loaded. Like, Contact Form, Related Posts, Advertisements etc. Due to which the user has some trouble in reading the original content. But, an Instant Article does not contain anything other than just the original content. That's why Instant Article is more clean and readable in appearance. What more could a reader want than this? Perhaps that is why 20% more Instant Articles are read than Facebook Post.

4. Only for Mobile Phones – Only for Mobile

Instant Article can only be read on Facebook's Mobile App. Because Instant Article is made for mobile phones only. This feature is available for both Android and iOS.

5. Formatting

Formatting of Instant Article can be done separately. Therefore a publisher can style Instant Article according to their website / blog post (Similarly). Which Font, Font Size, Color are used in a webpage. The same style can be created for Instant Article only. With this the publisher maintains the identity of his brand. And the reader also feels connected to his favorite brand.

6. Advertisements

The goal of a light is to earn money apart from giving knowledge/information. After all, this is what he is working hard for. That's why the way publishers show ads in the middle of a webpage. Similarly, ads can also be shown in Instant Articles. For this you can use Facebook Ads or other Trird Party Ads. And you can convert your hard work into money. The ads shown in Instant Articles will cost 100% of the money for one light only. If he has shown Ads from Facebook, then he will have to give about 30% percent of the revenue to Facebook.

7. Analytics:

The way a webpage is tracked. In the same way, Instant Article can also be tracked. For this, like Facebook Post, each Instant Article provides Insights. Apart from this, you can also use any other Third Party Tools like Google Analytics to track Instant Articles.
10 days ago   0