10 Tips for Incorporating Business Branding in Corporate Events

Corporate events aren’t just gatherings but a great way to spread brand awareness and strengthen your brand’s identity. Whether hosting conferences, seminars, or product launches, you can create a memorable experience for the attendees.

In doing so, you can hire corporate event planners to guide you in incorporating your business brand into corporate events. Aside from creating a great experience for the attendees, you can also improve the reach of your target audience.

In this article, we’ll give you some tips on how to incorporate business branding in corporate events.

1. Define Your Event’s Branding Goals

First of all, define your event’s branding goals. What do you want to achieve in terms of branding for the specific event? Are you aiming to introduce another product or service? Do you want to reinforce existing products and services?

Identifying your goals before starting the planning process is essential. It allows you to incorporate your brand with the event name, invitations, and decorations.

2. Integrate the Theme with Your Brand

Aside from the event name, the theme should also reflect the brand. Whether your brand theme is playful, informative, or formal, you shouldn’t forget to base it on the brand, otherwise, the whole event is just a waste of resources. Besides, it should be the centre of the event. Have you ever seen a corporate event where you can’t point out the company behind it? If yes, it’s either they don’t want to expose their brand or they failed to incorporate branding into their event.

3. Incorporate Your Logo and Visual Identity

As one of the most essential elements in creating brand identity, the brand logo should be one of the things integrated into your event. Specifically, it should be included in the invitation, social media posts, backdrops, signages, and banners. The more often you feature your logo, the higher the chance that attendees won’t forget about it. So, the next time they shop or look for services, they can remember and consider your brand.

4. Create Branded Experiences

Let the attendees experience your brand through demos and freebies. For instance, if you’re a food brand, you should let the attendees taste everything you offer. It can be similar to the free tastings in supermarkets and grocery stores but on a larger scale.

On the other hand, if you’re offering services like photo printing, you can allow each of at least the first 50 or 100 participants to pick their favourite photo and print it for them.

5. Customise Event Merchandise

Branded merchandise has been popular in the past decades, and they’re still useful in promoting brands. Of course, if you’re going with generic items like notepads and pens, they might not attract the attention of the attendees, so it’s better to think of iconic items. At the same time, if you’re promoting sustainability, the merchandise should also follow the same ideals.

For instance, if you’re promoting a skincare brand, you can offer free reusable cotton pads and other skincare tools.

6. Use Technology to Enhance Branding

Most corporate events utilise technology, specifically social media platforms, registration apps, and advanced event planning software. Utilising social media platforms can boost engagement, and you can reach your target audience easily.

As for registration apps and event planning software, you can do the planning and organising of the event without missing any essential tasks. Of course, hiring corporate event planners is the best option, but you can also plan and execute the event if you already have a background in the field.

7. Ensure Consistency in Messaging and Content

In every event, it’s guaranteed that there are interested parties that may often ask questions. And when they do, you should have a consistent, uniform way of messaging. And it’s not just in chats and emails. The consistency of the content of your messages should also be reflected in your social media content, presentations, and posters. As you know, branding requires consistency, and the same goes for your events.

8. Incorporate Branded Storytelling

A brand needs a storey, and an event is the best option to share it. Although you can include your storey online, there’s still something about sharing it with a live audience. You can include videos, photos, and other visuals to let the attendees experience everything your brand went through.

9. Offer Brand-Centric Content

Aside from the consistency of branding throughout the event, the presentations and sessions should also reflect what your brand does. If you’re a perfume brand, you can host a tour of how your scents are made, the research, and how the finished products are taken care of.

10. Follow Up with a Branded Post-Event Experience

The branded posts don’t end once the event does. Encourage the attendees to share photos using a hashtag or a keyword that represents the event and your brand. In addition, you can ask them to share their experiences and keep communication open, especially if the event is an annual thing.

Final Thoughts

Incorporating a business brand in corporate events is essential to spread brand awareness. At the same time, it’s when the target audience gets to empathise with what the brand is, and why should they choose it over other options.

ABOUT THE AUTHOR

Aliana Baraquio is a content writer for Pink Caviar Events Sydney, a full-service event management and decorative hire company located in Sydney. When she's not typing out blog posts, you can find her watching anime series or baking cupcakes.