5 Ways to Maximise ROI as an Exhibitor at ILTM Cannes 2025

ILTM 2025 Cannes (International Luxury Travel Market) is the pinnacle event for the global luxury travel industry, bringing together elite travel designers, high-end hospitality brands, destination management companies, and affluent travel buyers from around the world. Scheduled for December 01-04, 2025, in the stunning city of Cannes, this event is strictly invitation-only with below-mentioned opportunities for luxury travel experiences to meet and network in an intimate, high-value environment.

When attending such a prestigious event, it’s safe to say exhibiting at ILTM Cannes 2025 includes a lot more than simply setting up a booth, but rather, strategically sharing your brand to the right people in the room, which are luxury travel decision-makers, curators and influencers. With such a costly price tag associated to exhibit, along with many competitors competing for the same attendees, it’s vital to maximize the return on your investment (ROI).

Here are five realistic ideas that can ensure your time at ILTM Cannes 2025 results in tangible results:

Set Clear Goals and KPIs Before You Arrive

Before you even set foot in Cannes, you should have a clear definition of what success looks like for your brand. When looking back, are you hoping to achieve any of the following:

Generate qualified leads?

Deal more bookings or partnerships?

Launch a new luxury travel product?

Grow brand awareness in a region (e.g. North America or Middle East)?

You should develop KPIs, a number of buyer appointments booked, media impressions, post-show follow-ups or social media engagement. Once you have established your goals, they will influence not only your exhibit design and pitch strategy, but also evaluation after the show.

Craft an Experience, Not Just a Stand

Remember, ILTM 2025 Cannes is all about luxury and expectations are high. To stand out, go beyond static branding and create an immersive, emotionally resonant experience at your booth.

This could include:

A private tasting with a local chef from your resort

Interactive VR tours of your luxury property or yacht

Personalised giveaways or exclusive experiences for VIP buyers

The goal is to create memorable moments that tell your brand story authentically. Keep the environment intimate, refined, and aligned with your luxury ethos.

Train Your Team for High-Impact Conversations

ILTM Cannes attracts some of the most experienced travel designers, luxury tour operators, and influential media in the business. Your booth team should be well-versed not just in your product but also in industry trends, buyer needs, and storytelling techniques.

Equip your staff with:

Elevator pitches tailored for different buyer personas

Clear talking points around your USPs, packages, and seasonal offers

Printed and digital media kits tailored for journalists or partners

Most importantly, ensure your team understands the art of relationship selling. ILTM is about building long-term connections, not quick conversions.

Leverage ILTM’s Media and PR Opportunities

ILTM Cannes 2025 is a hotspot for luxury travel media, influencers, and bloggers. Make sure your brand gets noticed not just on the show floor, but in press coverage as well.

Here’s how to boost your visibility:

Submit press releases through ILTM’s official media channels

Invite media representatives to private brand briefings or interviews

Create a visually rich press kit featuring high-res images, executive bios, and story angles

Consider launching a new product or initiative during the show to generate buzz

A strategic media plan can significantly increase your ROI by extending your reach beyond the event.

Follow Up Like a Pro After ILTM Cannes 2025

The real value of ILTM Cannes 2025 often reveals itself after the event. With dozens of connections made in just a few days, it’s vital to have a post-show follow-up strategy in place.

Segment your leads into hot, warm, and cold categories and tailor your follow-up emails accordingly. For example:

Hot leads may get a personalised follow-up call within a week.

Warm leads could receive a thank-you email with a downloadable brochure and an invitation to a virtual follow-up.

Cold leads can be added to a nurturing campaign with newsletters and updates. Timing is crucial, reach out while the conversations and connections are still fresh.

Stand Out with Whimsical Exhibits at ILTM Cannes 2025

Looking to create a show-stopping presence at ILTM 2025 Cannes? Partner with Whimsical Exhibits a trusted exhibition stand design and build company specialising in high-impact, luxury trade show booths across Europe.

With years of experience delivering standout booths for high-end travel and hospitality brands, Whimsical Exhibits understands what it takes to succeed at an elite event like ILTM. From bespoke designs to turnkey execution, their team helps you make a lasting impression.

Why Choose Whimsical Exhibits for ILTM Cannes 2025?

Tailor-made booth designs that reflect luxury, culture, and experience

End-to-end project management from concept to installation

Deep familiarity with event regulations and logistics at Palais des Festivals

Innovative elements like digital displays, lounge setups, and immersive brand storytelling

Make your mark at ILTM Cannes 2025 with a booth that embodies elegance, innovation, and brand prestige. Contact Whimsical Exhibits today to start planning your unforgettable presence.

https://whimsicalexhibits.eu/trade-shows/iltm/