6 Crucial Tips for Writing Press Releases for SEO

Writing press releases for SEO is one of the prime needs for all kinds of companies. However, it is easy to make the common mistakes. Find out some crucial tips before you start.

There is no doubt that a press release is one of the most wonderful ways to communicate and spread your business news with the industry as well as potential customers. However, it is also important to craft the PR in a way that boosts the SEO for your business. Search Engine optimization or SEO can help your business website rank higher on the search engine result pages (SERP). When you are writing press releases for SEO, you need to be careful about the market trends and use the right keywords that offer maximum visibility and improved online presence.

6 Crucial Tips for SEO Press Release Writing -

• Optimize Initial 250 Words

The online users these days are fairly impatient and they are more interested in short-form content rather than detailed elaborations. An ideal press release should be around 300 to 350 words in length which is easy to reach and readers can get the news quickly. However, it is not always possible to concise your big business news in just a few words. The best you can do is focus on the initial 250 words that a user might read regardless of how big the content is. Make sure to share the meat of your story within the first 250 words of the PR and the users will get the message without even reading the whole content.

• Craft an Attention-grabbing Title

The title is the first thing that users can witness and it should instantly grab the attention of the potential users or readers who are targeted in the PR campaign. A buzz-worthy title can greatly improve the number of clicks and visitors on your website who are redirected through the press release. Title is the main ingredient for initial traffic generation and you can also incorporate keywords in it.

• SEO Keywords and Phrases

Make sure to conduct research to find relevant and high-density keywords that can define your industry and engage niche audiences. You can also use these keywords or phrases as anchor text which allows you to hyperlink the business website as well as link embed. You can add these keywords in various sections to make sure your company website pops up with every successful search result. You can also add links to your service pages to improve sales and craft the PR in a more brand-oriented way.

• Utilize Hyperlinks Properly

One of the common mistakes in press release writing is that people tend to put too many links in a single content which makes it look spammy and inauthentic. Just because you can add keywords and hyperlinks, does not mean you have to go overboard with it. The idea here is to keep it natural so, that it can spark interest in the reader's mind. When the reader finds too many linked words, they are skeptical about clicking on them as the content does not appear trustworthy. Utilize natural language for hyperlinks and incorporate them effectively for SEO.

• Opt. for Newsworthy Topics

Apparently, you can send out a press release for any kind of business announcement whether it is a big declaration or a small one. However, PR distribution costs so, it is highly recommended to opt for newsworthy topics only which can also attract niche journalists. If you are not sure about newsworthy topics here are a few examples that you can utilize, such as,

1. Achievements of the Company
2. Awards and Recognitions
3. Partnership, Acquisition, and Merging
4. Special Business Events and Participations
5. Charitable Donations and Philanthropic Acts
6. Expansion in products or services

The gravity of these topics requires a well-written PR and its distribution.

• Off-site Links and Contact

The boilerplate comes at the end of the press release where you need to offer all the contact information and a brief description of your company. You can also add a call-to-action if you like which increases online traffic and activity. Providing media contact proves authenticity and it helps to rise up in the algorithm for Google and other browsers.

Final Thoughts

Though you can write a press release of your own, it is never going to be as great as a PR written by a professional when it comes to quality. Make sure to hire a PR writing agency to fulfill your PR needs with efficiency.