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Written by Jenny Astor » Updated on: January 09th, 2025
What is common to all successful businesses? The presence of a great website. Regardless of the industry, irrespective of the current trends in web development, these business websites have what it takes to:
When you analyze these websites minutely, you will find seven elements present in all of them. Regardless of whether the business is a startup, an enterprise, an SME, or an organization, the presence of these seven elements helps elevate the website's performance and functionality, setting it apart from its competitors.
A business website is its virtual storefront. It invites scrutiny from everyone who visits. To have a website that appeals to different audience niches can be challenging. Yet successful online businesses thrive because they have mastered the art.
Be it Amazon or Netflix, their entire business model is run entirely through a web and mobile app. What do these apps have in common? Ask any top website development agency and they will point to the features explained below. Let us explore them to understand how you can leverage these elements to:
These seemingly simple and insignificant details wield so much power in facilitating the success of your business. You cannot afford to neglect them.
This gives clarity of information. When users land on your website, they must understand what you do and how you will benefit them. The first impression that your users get within 8 seconds of landing on your website will decide whether they stay or bounce off. So, be descriptive and compelling so the user knows exactly what makes your website stand out.
Many businesses underestimate the power of branding. Small businesses generally relegate it for later due to paucity of resources. But good cohesive branding should not be an afterthought. It should be integrated within the SDLC from the beginning. Check with your partnering web development company and seek the advice of their graphic designers and brand specialists to understand your website’s:
Ensure they come together to strengthen the aesthetics of your website and the products and services you showcase through it. This will help bring your business to the limelight and create instant recall.
While most people associate a beautifully designed website with ecommerce web development, they hold true for all businesses. This is a no-brainer. If users cannot find the products you sell or the services you offer, will they stay on? No, they will quickly move on to your competitor's website.
To prevent this from happening, sit with your web development agency or your in-house service providers and design a template for your product pages. Ensure the template is visually compelling and contains in-depth information about your product/service specifications. Make this page your differentiator so it instantly catches the user's attention.
You cannot forget to upgrade the About Us page as you grow. Rather, you must use to build an emotional connection with your users. Leverage storytelling to showcase the personal journeys of your stakeholders, their places of origin, the birth of the idea for your business etc. Everyone loves a good story. So, use the About Us page to give your users enough information to foster a strong emotional bond.
Design the Contact Us page to be minimalistic and straightforward. This will encourage first-time, old and relatively new visitors to get in touch with you for any:
Design this page to act like customer support. This will help build trust among your users and encourage them to reach out to you.
A word of caution: Most websites ask their web site development service provider to integrate a Contact Us form. But, few tell the users how the company will get back to them after they submit the form. Set their expectations right by displaying this information on the Contact Us page. This will eliminate the chances of miscommunication between your website and your users.
If you do not have customer reviews and testimonials on your website, you miss out on the opportunity to drive social proof and build trust. Customer feedback is a powerful tool to integrate within your website. It lets wannabe users understand how well you serve your customers, how you handle negative feedback, and how you resolve customer issues. It demonstrates your customer-first approach and leaves a positive impression on all users.
Many businesses miss out on this section. They feel the FAQ section adds no value to their website. They cannot be more wrong. An easily accessible and comprehensive FAQ section helps address customer queries and issues by providing them with quick information. This saves time and builds value through transparency, reducing the need for your users to take the customer support route.
Customers go to businesses they trust. You can build trust and confidence in your website by sharing your core values. Use this page to align your values with your customers and create meaningful relationships. Let your core values be the magnet that attracts customers and makes them come back.
Your website should revolve around the above-mentioned features and elements. All other pages and website elements should support these core features and augment their effectiveness. Consult with your website development service provider to ensure that they prioritize them during your web development.
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