9 Ways To Build Customer Trust When You Have Zero Sales

Have you ever been the first customer of a new business? Were you skeptical about the product quality or worried about getting scammed? If you're nodding your head, we understand how uncertain it can be to buy from a business that hasn’t yet acquired its first few customers.

But what if you're the owner of such a business, struggling to build credibility? It becomes even more difficult to earn customer trust when you don’t have any customers. So, what can you do to save your business in that situation? Today, we’ll discuss several actionable steps you can take to build customer trust when you have zero sales.

9 Ways to Build Customer Trust for Your Business

1. Share your story

Humans connect through emotions and stories. Sharing what motivated you to start your business, your plans, and putting a face to your brand will help customers connect with you personally. Storytelling is an excellent way to build trust while adding credibility and authenticity to your brand. Share your story on your website’s "About Us" page. You can also introduce your support team on social media to create more personal connections. Sharing your experiences and expertise helps build emotional rapport with customers.

2. Build trust through content

Content is one of the best ways to reach customers and grow your community. It shows that you're invested in your business and helps customers understand who you are and what you offer. Publish helpful and educational content to address customer pain points. Creating a brand voice, developing engaging stories, and sharing viral posts can foster trust. Use platforms like social media, email, and podcasts to share content. Research shows that 41% of marketers consider email their most effective marketing tool and you can also get fruitful results by using email marketing for your business.

3. Show that customers are your priority

Make your customers feel valued. It's easier for them to trust your business when you clearly show why they should buy from you. Building a brand identity goes beyond content and voice — it includes functionality and security. Prioritise cybersecurity by using HTTPS, trusted payment options, and secure checkout processes. A safe, professional-looking website inspires customer confidence.

4. Highlight business policies

When shopping from a new website, customers often look for return and refund policies first. Make your return policy consumer-friendly — it shows that you trust your product and reduces the perceived risk for new buyers. A clear FAQ section can further explain your policies and make customers feel more comfortable.

5. Be there for your customers and their queries

Being responsive to customer questions builds trust and demonstrates excellent customer service. Customers might reach out to your business via social media, email, or website forms. Respond promptly and helpfully. Adding a live chat feature can further enhance their experience.

6. Provide detailed product information

Information is crucial in helping customers decide whether to buy from your store. Highlight your product’s unique selling points and include high-quality images. Consider adding:

1. Warranty details
2. Specifications
3. SKU numbers
4. Weight and dimensions
5. Material information
6. Feature-benefit explanations

7. Offer samples

Offering samples is a great way to showcase product quality and earn trust. Send samples to a select group of customers and ask for honest feedback. Partnering with influencers can also help you reach a wider audience. In fact, 86% of consumers have made a purchase based on an influencer’s recommendation at least once a year.

8. Address buying concerns with FAQs

A well-organised FAQ page answers common questions about your products, shipping, returns, and brand story. It reduces hesitation and gives customers the confidence to buy from a new business.

9. Fix the little things

Review every part of your website — from the homepage to checkout. Spelling or grammar errors can damage credibility and hurt conversions. Get feedback from friends or family to catch things you might miss.

Final Thoughts

Bringing new customers to your store is challenging, especially when you're just starting out. That’s why building trust is essential. For dropshipping businesses, trust is closely tied to product quality. Working with reliable dropshipping suppliers like dropXL ensures your products meet customer expectations. To become a dropshipper, visit dropXL website today. Start dropshipping 90,000+ winning dropshipping products across key markets globally.