Animal Intestinal Health Market 2024 | Latest Trends, Demand, Growth, Opportunities & Outlook Till 2034

The global Animal intestinal health market is estimated to be worth USD 1,560 million by 2024 and is projected to grow at a CAGR of 3.5% to reach USD 2,200 million by 2034.

Understanding the Animal Intestinal Health Market

The Animal intestinal health market has been proliferating due to a rise in greater incidences of gastrointestinal diseases among various groups of animals like livestock, ruminants, poultry, and bovines. Intestinal health has to function effectively as it determines the overall health and performance of the animals which includes growth, milk yield, meat, and egg quality. Another key factor is the nutritional requirements of animals are greatly influenced by the nature of the gut and the microbiota environment present as well, which is directly related to their daily nutritional doses.

The increasing livestock production is affected by nutrition value and animal gut health which contributed to the significant growth of the livestock sector and for good reason. Gut health is essential to optimizing animal performance, increasing productivity, and boosting profitability. Therefore, ensuring good gut integrity and functionality should be a primary objective for producers to achieve a productive flock. Due to this reason increased consumption of nutrient feed for animals such as prebiotics, postbiotics, photogenic, and enzymes has increased, as a result of this increase the consumption of animal base food products according to World Bovine Consumption of meat trade is forecast at 12.5 Million tons in 2023, and in 2023, international trade in dairy products is forecast at 84.0 Million tons, as demand is expected to rise, the increasing production demand for healthy and nutritive food products. This will raise the Animal intestinal health market growth.

Advancements in animal nutrition and research have demonstrated the benefits of optimized diets for livestock & poultry. Farmers and producers are recognizing the importance of providing balanced and high-quality feed to improve animal health, growth rates, and product quality. This awareness has led to a shift toward more sophisticated feed formulations and increased demand for specialized feed products such as performance enhancers, Weight Management, Digestive Health, and Immune boosters.

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Key Takeaways from the Animal Intestinal Health Market

• Companies such as Alltech, are providing educational programs and training to farmers to promote best practices in the Animal Nutrition industry. This assists in bettering the feeding techniques.

• Alltech conducts an Alltech Antibiotic Reduction Program to ensure a healthy animal and minimize prophylactic use of antibiotic products in gut health.

“Manufacturers who pursue certification and accreditations as well as set up innovation hubs and canters for more R&D in Animal Nutrition will enjoy the higher consumer trust and reliability and will move up the market leadership.”- says Nandini Roy Choudhury, Client Partner at Future Market Insights.

Prominent Drivers of the Animal Intestinal Health Market

• Increasing Awareness of Gut Health: Growing recognition of the vital role gut health plays in overall animal well-being, impacting digestion, immunity, and disease resistance.

• Shift Away from Antibiotics: Rising concerns over antibiotic resistance have prompted a decline in antibiotic use in animal feeds, driving demand for natural alternatives and bioactive compounds to support gut health.

• Advancements in Nutritional Science: Innovations in probiotics, prebiotics, and postbiotics are enhancing animal nutrition, contributing to improved gut microbiome balance and overall health.

• Early Life Nutritional Interventions: Emphasis on early-life nutrition strategies that promote the colonization of beneficial bacteria, reducing the risk of gastrointestinal infections and enhancing productivity.

• Technological Innovations: The development of precision nutrition and smart feeding systems is optimizing feed efficiency, nutrient absorption, and overall animal growth rates.

• Increasing Livestock Production: Rising global demand for animal-based food products is driving the need for healthier, more productive livestock, further boosting the intestinal health market.

• Government Initiatives and Regulations: Supportive government schemes and regulations aimed at improving animal health and welfare are fostering market growth, especially in regions like India.

• Consumer Demand for Sustainable Practices: Growing consumer preferences for sustainably produced animal products are encouraging companies to adopt healthier feeding practices and improve gut health solutions.

Challenges Faced by the Animal Intestinal Health Market

• Regulatory Changes: Stricter regulations on feed additives and veterinary products can impact market dynamics and product availability.

• Rising Costs: Increasing raw material costs and production expenses can lead to higher prices for intestinal health products, potentially reducing demand.

• Animal Health Issues: Outbreaks of diseases, like African swine fever or avian influenza, can disrupt supply chains and impact market growth.

• Consumer Awareness: Growing consumer demand for natural and organic products may push companies to reformulate their offerings, which can be resource-intensive.

• Technological Advancements: Rapid advancements in research and technology necessitate continuous innovation, putting pressure on companies to keep up.

• Market Competition: Intense competition among established players and new entrants can lead to pricing pressures and reduced profit margins.

• Sustainability Concerns: Increasing emphasis on sustainable practices and products can require companies to invest in eco-friendly solutions.

• Education and Awareness: Lack of awareness about the benefits of intestinal health products among farmers and veterinarians can hinder market growth.

Competitive Landscape of the Animal Intestinal Health Market

The competitive dynamics in the Animal Nutrition sector are fuelled by innovation, partnerships, and digitalization, with market players constantly adapting to shifting client demands. Companies are employing technology to provide value-added services with digital technologies. Such platforms enable farmers to manage the aquaculture processes in real time, optimize the use of feeds to achieve maximum production, and realize higher productivity. This enhances client relations and broadens the competitive market by creating unique selling points. In November 2023 General Mills acquired Fera Pets. This acquisition facilitated General Mills’ entry into pet care supplements. The aim for the acquisition at high-production and high-quality supplements for pets and also is the combination of Eastern and Western medicine.

Recent Developments

• In 2022, Kemin Industries launched the product ENTEROSURE™ to control the growth of pathogenic bacteria in poultry and livestock. ENTEROSURE™ is a novel anti-microbial solution that helps users build resilient intestines, for better performance with enhanced Enteritis & Colibacillosis control.

• In November 2023 General Mills acquired Fera Pets. This acquisition facilitated General Mills’ entry into pet care supplements. The aim for the acquisition of high-production and high-quality supplements for pets and also is the combination of Eastern and Western medicine.

• in July 2023 DSM acquired postbiotics producer Adare Biome for USD299.5 Million to expand its product portfolio into animal postbiotics.

Key Companies in the Animal Intestinal Health Market

• Cargill

• ADM

• DSM

• Zoetis

• Kemin Industries

• Adisseo

• Kerry Group plc.

• Novozymes A/S

• AB Vista

• AdvaCarePharma

• EW Nutrition

• Alltech

• Boehringer Ingelheim

• Dechra Pharmaceuticals

• Evonik Industries

Key Segments of Animal Intestinal Health Market

By Animal Type:

As per Animal type, the industry has been categorized into Plant Cattle, Swine, Canine, Feline, Equine, and Others (Fish, Rabbits, Sheep, Goats, Aquaculture, etc).

By Ingredients Type:

As per species, the industry has been categorized into Nutrition, Prebiotics, Postbiotics, Phytogenics, and Enzymes.

By Function:

This segment is further categorized into Performance Enhancer, Weight Management, Digestive Health, and Immune Booster.

By Form:

This segment is further categorized into Powder, Liquid, and Tablets.

By Sales Channel:

Veterinary Hospitals/Clinics, E-commerce / Internet Platforms, Specialty Stores, Animal Farms, Modern Trade, Retail Pharmacies / Supermarkets.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.