Argentina E-Commerce Market Size, Growth, and Trends Forecast 2024-2032

Argentina E-Commerce Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 20.70% (2024-2032)

As the country continues to enhance its digital infrastructure, more people are gaining access to the internet, leading to a larger online audience. According to the latest report by IMARC Group, The Argentina e-commerce market size reached US$ 28.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 156.34 Billion by 2032, exhibiting a growth rate (CAGR) of 20.70% during 2024-2032. 

Argentina E-Commerce Industry Trends and Drivers:

The Argentina e-commerce market is expanding rapidly, owing to several interconnected factors. Primarily, the market is driven by the growing use of smartphones as well as the internet throughout the nation. Besides this, digital platforms are making a wide range of things, such as electronics, clothes, groceries, and home appliances, highly accessible as more people choose online shopping for convenience. In line with these factors, the growth of secure digital payment systems and rising trust in online transactions have also significantly contributed to the expansion of the Argentina e-commerce market. Additionally, the COVID-19 pandemic acted as a catalyst, accelerating the adoption of e-commerce as consumers shifted towards online shopping to comply with health guidelines and social distancing measures.

A significant trend in the Argentina e-commerce market is the rise of mobile commerce (m-commerce), with highly consumers using smartphones for their shopping needs. Furthermore, retailers are increasingly optimizing their platforms for mobile use and leveraging social media for direct sales and targeted advertising. In addition to these factors, the market is also witnessing the rapid growth of local and international e-commerce players, fostering competition and innovation in areas like same-day delivery, personalized shopping experiences, and customer loyalty programs. Moreover, the expansion of logistics and last-mile delivery infrastructure is improving service efficiency and reaching previously underserved areas. Apart from this, the growing aim on sustainability, such as eco-friendly packaging and reduced carbon footprints in delivery, is another emerging trend expected to influence the Argentina e-commerce market positively over the forecasted period.  

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Argentina E-Commerce Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Home Appliances
• Apparel, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others

Transaction Insights:

• Business-to-Consumer
• Business-to-Business
• Consumer-to-Consumer
• Others 

Regional Insights: 

• Buenos Aires Region
• Litoral Region
• Northern Region
• Cordoba Region
• Cuyo Region
• Patagonia Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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