Australia Sports Nutrition Market Size & Share: Powering Fitness and Performance

The latest report by IMARC Group, titled “Australia Sports Nutrition Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025–2033,” is offering a comprehensive assessment of the Australia sports nutrition market growth. The report is analyzing competitor strategies, regional trends, and market segmentation. The Australia sports nutrition market size is reaching USD 1.60 Billion in 2024. Looking forward, IMARC Group is expecting the market to reach USD 3.00 Billion by 2033, exhibiting a growth rate (CAGR) of 6.30% during 2025–2033.

Report Attributes:

Base Year: 2024

Forecast Years: 2025–2033

Historical Years: 2019–2024

Market Size in 2024: USD 1.60 Billion

Market Forecast in 2033: USD 3.00 Billion

Market Growth Rate 2025–2033: 6.30%

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Australia Sports Nutrition Market Overview

• Australians are increasingly using sports nutrition products to support active lifestyles.

• Demand for protein-based supplements and performance enhancers is surging.

• Innovations are targeting specific needs, including plant-based and natural ingredients.

• Fitness trends and gym culture are fueling continuous market growth.

• E-commerce is making sports nutrition products widely accessible.

Key Features and Trends of Australia Sports Nutrition Market

• Brands are launching products for endurance, muscle gain, and recovery.

• Fitness influencers and athletes are boosting brand visibility.

• Sustainable and clean-label ingredients are preferred by consumers.

• Personalized nutrition and tailored supplement plans are rising trends.

• Regulatory compliance is ensuring product safety and quality.

Growth Drivers of Australia Sports Nutrition Market

• Growing health and fitness awareness.

• Increasing demand for protein-rich diets.

• Expanding gym and fitness center memberships.

• Innovations in sports supplement formulations.

Innovation & Market Demand of Australia Sports Nutrition Market

• Companies are developing plant-based and allergen-free supplements.

• Convenient formats like ready-to-drink shakes and bars are in demand.

• Digital marketing is engaging fitness communities.

• Research is focusing on supplement bioavailability and efficacy.

Australia Sports Nutrition Market Opportunities and Challenges

• Personalized nutrition and functional blends present strong opportunities.

• Ingredient sourcing and supply chain management are being optimized.

• Consumer preferences for natural products are shaping innovation.

• Export opportunities are growing for Australian brands.

Australia Sports Nutrition Market Analysis

• Consumer trends and product innovation are being closely tracked.

• Metropolitan areas are showing high fitness engagement and market growth.

• Research is validating health claims and enhancing product appeal.

• Regulatory updates are ensuring ongoing compliance.

Australia Sports Nutrition Market Segmentation

By Product Type:

• Protein Powders

• Energy Bars

• Sports Drinks

• Supplements

• Others

By End User:

• Athletes

• Bodybuilders

• Recreational Users

• Others

By Distribution Channel:

• Specialty Stores

• Supermarkets and Hypermarkets

• Online Retail

• Others

By Region:

• New South Wales

• Victoria

• Queensland

• Western Australia

• Others

Australia Sports Nutrition Market News & Recent Developments

• In May 2025, new plant-based protein supplements are being introduced for athletes.

• In February 2025, brands are partnering with fitness centers to promote products.

Australia Sports Nutrition Market Key Players

• Glanbia plc

• Nestlé Australia

• MusclePharm

• Body Science International

• Vitaco Health Group

• Others

Key Highlights of the Report

1. Market Performance (2019–2024)

2. Market Outlook (2025–2033)

3. COVID-19 Impact on the Market

4. Porter’s Five Forces Analysis

5. Strategic Recommendations

6. Historical, Current and Future Market Trends

7. Market Drivers and Success Factors

8. SWOT Analysis

9. Structure of the Market

10. Value Chain Analysis

11. Comprehensive Mapping of the Competitive Landscape

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🔍 FAQs: Australia Sports Nutrition Market

Q1: What is driving sports nutrition growth in Australia?

A: Health awareness, fitness culture, and protein-rich supplements are driving expansion.

Q2: Which products are most popular?

A: Protein powders, energy bars, and sports drinks are leading.

Q3: How are brands innovating?

A: Plant-based, clean-label, and personalized products are trending.

Q4: Which channels are expanding?

A: Online retail and specialty stores are seeing rapid growth.

Q5: Who are the leading players?

A: Glanbia plc, Nestlé Australia, and Body Science International.

About Us

IMARC Group is a leading market research company providing management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our solutions include comprehensive market intelligence, custom consulting, and actionable insights to help organizations make informed decisions and achieve sustainable growth.

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