Automotive Software-Over-The-Air Market Unleashing the Potential of IoT 2027

Global Automotive Software-over-the-air Market involves the wireless transfer of new Automotive Software, Automotive Software patches, configuration settings, and critical features to smart devices and automotive systems, among other applications. This method of updating Automotive Software is typically done through a cellular connection or Wi-Fi network. When performing SOTA updates, only the part of the Automotive Software that needs to be changed, known as the delta file, is transferred instead of the entire Automotive Software installation file. This approach reduces download time and distribution costs.

SOTA has become a standard method for communication and downloading application-related instructions in wireless communication systems. While smartphones and laptops are commonly updated using SOTA, industries such as automotive and healthcare are expected to provide opportunities for market players in the coming years.

One of the key advantages of SOTA is its significant economic benefits, primarily due to cost savings compared to traditional manual approaches. Automotive manufacturers, for example, can reduce the costs associated with updating automotive Automotive Software to enhance functionality or address Automotive Software bugs. Service providers can meet consumer demands for the latest cloud-based services, navigation systems, voice recognition capabilities, and maps, among other services, which can be updated without requiring physical service appointments.

By leveraging SOTA, companies can improve their Automotive Software offerings, introduce new features and enhancements, fix bugs and vulnerabilities, and ensure that devices and systems are always up-to-date. This approach not only saves time and resources but also enhances the overall user experience by providing continuous improvements and the latest Automotive Software functionalities.

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The growth of the connected cars market has had a significant impact on the overall market, leading to the adoption of Automotive Software-over-the-air (OTA) updates in the automotive industry. These updates have brought numerous benefits for both original equipment manufacturers (OEMs) and drivers. By enabling wireless upgrades, OTA updates allow for swift and easy improvements in quality, functionality, and the overall ownership experience of vehicles over time. This approach also helps reduce the need for frequent visits to dealerships.

The importance of OTA updates is underscored by the fact that Automotive Software issues account for over 15% of total industry recalls. By delivering updates directly to vehicles, manufacturers can address Automotive Software-related problems promptly and efficiently, minimizing the need for costly and time-consuming recalls.

Beyond automotive OEMs, other industries are also embracing the concept of OTA updates. Agricultural equipment producers such as AGCO Corporation, John Deere, and CNH Industrial have started providing OTA updates for their mobile agricultural equipment and tractors. This demonstrates that OTA updates are not limited to the automotive sector but can be applied to various industries where connected devices and equipment play a crucial role.

In addition to automobiles and agricultural equipment, the benefits of OTA updates extend to IoT (Internet of Things) devices. These devices can receive application updates for different components, including packages, containers, directories, files, boot loaders, and proxy device deployment. This capability allows for quick and frequent updates, enabling IoT devices to stay up-to-date with the latest features, security patches, and bug fixes. Furthermore, OTA updates provide a roll-back functionality, which allows devices to revert to a previous Automotive Software version if issues arise after an update.

 some leading companies operating in the global Automotive Software-Over-The-Air Market:

Harman International, Movimento, Libelium Comunicaciones Distribuidas SL, Wind River, Autonet Mobile, Hitachi Automotive Systems Limited, Advanced Telematics Systems GmbH, Zeeis Technologies, Gemalto NV, and Aricent Inc., among others.

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The global market is further segmented into type and application:

Application Outlook (Revenue, USD Million; 2016-2027)

• Bug Fixing

• Adding/Removing Apps

• Improving User Interface

• Providing New Features

• Others

Network Type Outlook (Revenue, USD Million; 2016-2027)

• Cellular

• Wi-Fi

Industry Vertical Outlook (Revenue, USD Million; 2016-2027)

• Automotive

• Automotive

• Aviation

• Healthcare

• Retail

• Others

Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.

• North America (U.S., Canada, Mexico)

• Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)

• Asia Pacific (China, India, Japan, South Korea, Rest of APAC)

• Latin America (Brazil, Rest of LATAM)

• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Overall, the adoption of Automotive Software-over-the-air updates has become increasingly prevalent in various industries, driven by the advantages it offers in terms of improved functionality, quality, and customer experience, while also reducing costs and enhancing efficiency in addressing Automotive Software issues.

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