Baby Food Market Report 2025: Industry Growth Due to Rising Working Women Professionals, Trending Plant-Based & Clean-Label Foods, etc.

The latest report by Markntel Advisors, titled “Global Baby Food Market Research Report: Forecast (2023-2030)”, offers a comprehensive analysis of the industry, which comprises insights on the baby food industry report. The report also includes competitor and regional analysis, and contemporary advancements in the global market. According to the report, the Global Baby Food Market size was valued at USD 69.79 Billion in 2022. Looking forward, Markntel Advisors projected the market to grow at a CAGR of around 1.2% during the forecast period, i.e., 2023-30.

What is Baby Food?

Baby food is a variety of food items to satisfy the nutritional needs of babies. These products are specifically formulated under certain guidelines, including processed baby food, specially curated for the needs of babies, follow-up formulas for growing infants, carefully crafted infant formulas for newborns, formulas catering to young children, and other specialized baby food options to meet specific dietary requirements.

What are the Growth Prospects and Trends in the Global Baby Food Market?

The growth factors shaping the global baby food industry are as follows:

• Growing infant population, coupled with increasing awareness associated with the nutritional requirements of babies among parents
• The rising working population across the globe paired with the growing per capita income of people
• To cater to different nutritional needs, a wide range of flavors are available in the market
• The mounting proliferation of instant milk & protein formulas, energy-boosting supplements, and ready-to-eat baby food products
• Increasing number of organized retail shops and supermarkets
• Growing adoption of plant-based and clean-label foods
• Ongoing trends of innovative product packaging and offering
• The progress in pediatrics and nutritional science is helping producers to develop new baby formulas
• Inclination towards promotional campaigns and availability of affordable baby food products
• Integration of personalized meal plans for growing babies across the market

What are the Challenges Restricting the Expansion of Global Baby Food Market Growth?

The major components hampering the industry's growth are stated below:

• Ever-increased preference for Home-cooked baby food
• High cost associated with baby food products

What is included in Industry Segmentation?

The report has segmented the market into the following categories:

Division by Type of Food:

• Dried Baby Food,
• Prepared Baby Food,
• Milk Formula (Standard Milk Formula (Liquid Standard Milk Formula, Powder Standard Milk Formula), Follow-on Milk Formula (Liquid Follow-on Milk Formula, Powder Follow-on Milk Formula), Growing-Up Milk Formula (Liquid Growing-Up Milk Formula, Powder Growing-Up Milk Formula), Other Milk Formula)

Division by Origin:

• Organic,
• In-Organic

On the basis of origin, organic food seeks comprehensive attention from a large consumer base and raises the demand for baby food across the globe. As organic baby food is made of fruits, vegetables, and meat from animals with no antibiotics or growth hormones, organic Baby Food Market Demand is expected to surge. Moreover, the rising awareness associated with the harmful effects of artificial flavors, colors, and preservatives among parents led to the exponential growth of the global industry. Therefore, this results in an inclination towards organic options that offer safer and healthier alternatives for their little ones.

Division by Sales Channel:

• Store Based (Grocery Stores, Pharmacies, Others (Health & Supplement Stores, etc.)),
• Online

Based on sales channels, store-based sales are projected to lead the industry growth owing to their convenience and availability of different branded and local products. Additionally, the rising awareness of product ingredients and quality enabled consumers to trust store-based purchases further boosting the expansion of the industry. Moreover, grocery stores, hypermarkets, etc., offer discounts on bulk purchasing, captivates the consumer’s attention.

Which Region is Gaining Momentum Across the Global Baby Food Industry?

The regions covered in the marker report are Asia-Pacific, Europe, North America, South America, the Middle East, and Africa. Asia Pacific market is recognized as the highest contributor to the baby food market due to the rising women's workforce and fast-paced lifestyle, which is expected to improve the regional market's growth. Moreover, the rising infant population and surging disposable income in countries such as China and India are expected to boost the demand for baby products. This resulted in the exponential growth of the Asia-Pacific baby food industry.

How Industry Players Strengthen the Growth of the Baby Food Industry Worldwide?

To strengthen their market position, certain market players such as Nestle SA, Danone Groupe, Feihe International Inc, Reckitt Benckiser Group Plc (RB), Abbott Laboratories Inc, Royal Friesl and Campina NV, Shijiazhuang Junlebao Milk Co Ltd, Australia Ausnutria Dairy Pty Ltd, Inner Mongolia Yili Industria l Group Co Ltd, Hipp GmbH, Kraft Heinz Co, Health & Happiness (H&H) International Holdings Ltd, Progress OAO, Vietnam Dairy Products JSC, Hero Group GmbH, Morinaga Milk Industry Co Ltd, a2 Milk Co Ltd, Hain Celestial Group Inc, and Others, are operating, not only to raise revenue but also to seek comprehensive attention and popularity from large customers. Therefore, looking forward to futuristic growth and betterment.

Additionally, Highlighting the recent update that demonstrates the further growth and market expansion:

• Nestle 2024 announced the launch of ‘No Refined Sugar’ variants of infant food cerelac soon. This was initiated three years ago and culminated this year with the introduction of new Cerelac variants with no refined sugar.

Future Outlook of the Baby Food Industry

As per the analytical report published by Markntel Advisors, the baby food industry is anticipated to grow & flourish during the forecast period as the above-stated factors are changing the market landscape and opening doors to the market players. Market players can enhance their market size & revenue by meeting the changing market dynamics and evolving consumer expectations. Additionally, market players with the help of SWOT analysis can adjust their existing settings regarding the evolving market trends, which would ultimately augment the size & volume of the entire industry at the global level.