Best Singular Alternatives for Businesses in India

As more and more Indian businesses move towards mobile-first design, apps are becoming the go-to way for businesses to reach users and grow faster and better. But building an app is only half of the work. In order to make smart decisions, you need to understand where users are coming from, how they behave, and what drives your app's growth. 

This is where Mobile Measurement Partners, or MMPs, come in. A popular MMP that a lot of businesses are using is Singular. But now lots of businesses are also considering Singular alternatives with similar tools but easier dashboards, local support, or flexible pricing.

If you are searching for a powerful but easy-to-use alternative to Singular, Apptrove MMP is a leading choice for Indian businesses now. 

What Is a Singular Alternative?

A Singular alternative is another board that captures how users discover, install, and engage with your mobile app. These tools provide useful metrics that can help you know what's working with your marketing campaigns, and more importantly, what isn't. 

A Singular alternative could be seen as your app's GPS, it tells you where you are going with your marketing, and the areas that are a potential risk.

Although Singular is a robust platform, different companies have different needs. Exploring a Singular alternative may be a lovable path.

Why Businesses in India Need an MMP Tool

India has over 600 million smartphone users, and the mobile app market is enormous. However, competition can be fierce and understanding what drives app success can be a lot of data. A good MMP tool enables businesses to: 

Track which advertising drives installs

Measure in-app actions, such as sign-ups, purchases, or engagement 

Identify the top-performing platforms (Facebook, Google, TikTok, etc.)

Maximize budgets to incentivize the top-performing sources

It's difficult to really know what factors are driving your app's growth without the right Mobile Measurement Partner. A reliable MMP tool provides a clear and connected view of data.

Why Consider a Singular Alternative?

More Indian startups and growing organisations are opting for a Singular alternative for these reasons:

Cost-effective solutions

Even though Singular has advanced features, its pricing may not be appropriate for all businesses. A Singular alternative like Apptrove can provide more robust solutions at a lower cost, which can be less scary for a smaller team or startup.

Local support

Some businesses prefer to work with tools that have support readily available in Indian time zones and have some understanding of the Indian market. A Singular alternative catering to India could produce a quicker response time and provide context.

Dashboard simplicity

Not every organisation needs a breakdown of data that requires complex reporting. More teams wanted a Singular alternative that was simpler to set up, simple to read, and simple to act, without some additional layer of deep technical know-how.

Ability to customize features

Different kinds of businesses might want some specialized tracking or want to integrate with specific platforms. A Singular alternative like Apptrove lets you customize what you are tracking and how you want that data displayed, so you can focus on what matters most to you.

Apptrove MMP – A Reliable Singular Alternative

With so much to choose from, Apptrove MMP is, for businesses in India, the trusted Singular alternative. It is accurate, it is easy, and it is low-cost, everything that Indian businesses want in a Mobile Measurement Partner. 

8 Reasons Apptrove Is a Good Choice

Easy Setup: You can get started tracking your app in just a few simple steps, without a tedious learning curve.

Real-Time Data: You can see what is happening with your app right now, not tomorrow.

Easy Understanding: You can easily see which channels produce the best results.

Custom Tracking: You can focus on tracking installs, purchases, sign-ups, or whatever is most important to you.

Support That Gets You: You talk to a team that understands the Indian markets and responds quickly.

If you are looking for a reliable Singular alternative, specifically, Apptrove MMP provides the right mix of features, clarity, and cost.

What to Look for in an MMP Tool

When evaluating Singular and its competitors, be sure to consider the following: 

Attribution Accuracy

Your data is not useful if it is wrong. The best MMP tool gives you accurate tracking of installs, clicks, and in-app actions. 

Cross-Platform Compatibility 

You want to be working on both Android and iOS and with all major ad networks. A good Mobile Measurement Partner does this and covers all the places your users are coming from. 

Easy Reporting 

The numbers alone will not help you—you will need reports that are easy to read to take action. Look for a Singular alternative that simplifies your data and reporting.

Event Tracking

You will want to track not just installs, but everything users do after they install your app. The more you know, the better your decisions will be.

Conclusion

Choosing the right MMP tool is a primary decision for any business that is building a mobile app. While Singular is a good option, many businesses operating in India are finding better value and simplicity in Singular alternatives.

If you fall into the camp of evaluating Singular alternatives, Apptrove MMP is a great choice. It provides you with everything you need to know and grow your app, without the added complexity or the high cost.