Body Scrub Market Size, Growth, Demand, Top Companies and Forecast 2024-2032

IMARC Group has recently released a new research study titled “Body Scrub Market Report by Product Type (Plant-based, Milk-based, and Others), Skin Type (Sensitive, Normal, Dry, Oily), Product Form (Powder, Gel or Liquid, Cream), Distribution Channel (Hypermarkets and Supermarkets, Independent Retailers, Convenience Stores, Online Stores, and Others), Application (Residential, Commercial), and Region 2024-2032”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

The global body scrub market size reached US$ 18.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.8 Billion by 2032, exhibiting a growth rate (CAGR) of 4.28% during 2024-2032.

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Global Body Scrub Market Trends:

The increasing demand for multifunctional body scrubs that offer a range of benefits beyond exfoliation, such as hydration, anti-aging properties, and skin brightening, is providing a thrust to the market growth. Besides this, the burgeoning incorporation of cannabidiol (CBD) and other botanical extracts, owing to their potential therapeutic and soothing properties, is stimulating the market growth.

Additionally, the growing focus on customization and personalization, as brands offer customizable body scrubs where consumers can select ingredients based on their skin type and specific needs, is enhancing the market growth.

Factors Affecting the Growth of the Body Scrub Industry:

• Increasing Consumer Awareness and Preference for Personal Care:

The increasing consumer awareness and preference for personal care and grooming, is one of the major factors boosting the market growth.

Moreover, the rising consciousness among consumers about their skin health, leading to a surge in demand for body scrubs that offer exfoliating and moisturizing benefits, is acting as a growth-inducing factor. Besides this, the proliferation of beauty and wellness information available through digital media and social networks is fostering the market growth.

Additionally, the growing trend of self-care routines that make body scrubs a staple in many consumers' skincare regimens, reinforcing their importance in maintaining healthy and glowing skin, is contributing to the market growth.

• Rising Innovation and Product Diversification:

The increasing investment in research and development (R&D) to introduce new and improved formulations that cater to varying skin types and preferences is bolstering the market growth. Apart from this, the introduction of natural and organic body scrubs, as consumers seek products with minimal chemicals and synthetic ingredients, is fueling the market growth.

Additionally, the incorporation of exotic ingredients such as coffee, charcoal, and essential oils, thereby appealing to consumers who are looking for unique and effective skincare solutions, is enhancing the market growth. Furthermore, the ongoing trend towards sustainable and eco-friendly products, spurring innovation in packaging as brands adopt recyclable or biodegradable materials, is enhancing the market growth.

• Widespread Expansion of E-commerce and Direct-to-Consumer (DTC) Channels:

The expansion of e-commerce and direct-to-consumer channels is significantly propelling the market growth.

Moreover, the growing convenience of online shopping, coupled with the increasing internet penetration and smartphone usage, which make it easier for consumers to purchase body scrubs from the comfort of their homes, is fueling the market growth. Along with this, e-commerce platforms offer a wide variety of products, enabling consumers to compare brands, read reviews, and make informed purchasing decisions.

Additionally, the increasing utilization of social media and digital marketing strategies by companies to directly engage with their target audience, thereby enhancing brand visibility and customer engagement, is anticipated to drive the market growth.

Body Scrub Market Report Segmentation:

By Product Type:

• Plant-based

• Milk-based

• Others

Plant-based represented the largest segment as consumers are increasingly seeking natural and eco-friendly skincare solutions.

By Skin Type:

• Sensitive

• Normal

• Dry

• Oily

Oily accounted for the largest market share due to the high demand for exfoliating products that help manage excess oil and prevent acne.

By Product Form:

• Powder

• Gel or Liquid

• Cream

Cream represented the largest segment as it offers ease of application and enhanced moisturizing benefits.

By Distribution Channel:

• Hypermarkets and Supermarkets

• Independent Retailers

• Convenience Stores

• Online Stores

• Others

Hypermarkets and supermarkets constituted the largest segment as they provide wide accessibility and a broad range of product choices for consumers.

By Application:

• Residential

• Commercial

Commercial represented the largest segment due to the extensive use of body scrubs in spas, beauty salons, and wellness centers.

Regional Insights:

• North America

• Asia Pacific

• Europe

• Latin America

• Middle East and Africa

Asia Pacific’s dominance in the body scrub market is attributed to the large population base, increasing disposable income, and growing beauty and personal care industry.

Competitive Landscape with Key Players:

The competitive landscape of the body scrub market size has been studied in the report with the detailed profiles of the key players operating in the market.

Some of These Key Players Include:

• 3LAB Inc.

• Estée Lauder Companies

• Home & Body Company

• Innisfree Corporation (Amorepacific Corporation)

• L'Oréal S.A.

• Procter & Gamble

• Sephora (LVMH)

• Shiseido Company Limited

• The Face Shop (LG Household & Health Care Co.)

• Tonymoly Co. Ltd.

• The Body Shop Inc. (Natura Co Holding S/A)

• Yunos Co. Ltd.

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Key Highlights of the Report:

• Market Performance (2018-2023)

• Market Outlook (2024-2032)

• Market Trends

• Market Drivers and Success Factors

• Impact of COVID-19

• Value Chain Analysis

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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