What is Bounce Rate in Google Analytics?

Bounce rate is the percentage of website visitors which are landing on your website and leaving before taking any action on your blog or website. The actions can be clicking on the page elements, ads, or signing up. They just visit it and returns back. Bounce rate is one of the factor which decides the success of a website or business.

The more will be the bounce rate lesser will be the chances of conversion. Having a good bounce rate means you will have more chance of converting your visitors into your customers. Bounce rate is also termed as one of the ranking factors and a low bounce rate will increase the chances of ranking for your blog.

How To Reduce The Bounce Rate Of Your Blog

These methods will definitely help you to reduce your bounce rate

1. Producing High Quality Content: You should always focus on giving value to your readers. Try to work on the quality of your content. Your content should be relevant and should not move away from the main theme of the content. You can make a detailed content for topics of your expertise. Having a good knowledge of the topic is necessary to produce a high quality content for your readers. A low quality content will lead to higher bounce rate.

2. Embedding Videos: In Your Blog Posts, it has been observed that pages which have videos in them have lower bounce rate and increase the time users spend on that page. You can create your own videos, embed them in your posts or use some useful videos from other sources. Embedding a video will give you more time to convert your reader into a customer.

3. Improve Page Speed: Improving page speed can help you to reduce your blog bounce rate. Page speed is one of the ranking factors. A low page speed can turn off your visitor. Pages with higher page speed wins the race. There are various tools you can use to check the page load speed for your blog or website.

Some of the page speed checking tools are Pingdom and GTmetrix. You can add the URL for your page and check the speed for them. The tools also suggest you the ideas to improve your site loading speed.

Bounce rate is a key web performance metric that can tell you a lot about the different pages on your site and about your traffic.
In simple terms, The bounce rate is simply the percent of all sessions that are bounces. If out of 100 sessions, 75 of them had a single page view and no other interaction hit, then the bounce rate is 75%.

If you are trying your best to increase the search performance of your blog or site and it is not happening, then the hidden secret behind this is to first reduce the bounce rate. But some mistakes are yours in this, there is something wrong in your plan. We will talk about what is wrong later.

So what is this Bounce Rate, when a visitor comes to your website and visits a page meaning entrance page and he goes back after that, then it is called Bounce.

But Bounce Rate means it is the percentage of visitors who come to your page and go back without clicking on any other page.