Breaking Barriers: How Betty Gervasini Empowered SMEs with Cloud-Based Payroll Solutions

Payroll management has long been a complex and time-consuming challenge for small and medium-sized enterprises (SMEs). With limited resources, smaller teams, and outdated technology, many SMEs struggle with manual payroll processes that are prone to errors, compliance risks, and inefficiencies. These difficulties not only drain valuable time and resources but also create roadblocks to growth, as business owners are forced to focus on administrative burdens instead of strategic expansion.

Recognizing these challenges, Betty Gervasini, FCA—a visionary leader in corporate services of more than 25 years and payroll innovation—set out to revolutionize the digitalization of payroll landscape. With a deep understanding of financial operations and a passion for digital transformation, Betty saw an urgent need for a scalable, intelligent, and cost-effective payroll solution that would empower SMEs to manage their workforce with the same efficiency and precision as large corporations.

Betty's career journey began in finance as a trainee auditor before she transitioned into corporate services, working with companies of all sizes, from startups to multinational enterprises. Through firsthand experience, she witnessed the stark contrast in payroll capabilities: while large organizations had access to advanced digital tools, SMEs were left grappling with outdated systems and labor-intensive processes. This gap inspired Betty to take action.

In 2017, she founded HR Forte, initially as an internal payroll solution for her own corporate services firm to better service her clients (her corporate services firm was acquired by a regional corporate provider in Dec 2020 of which she is now serving as a Partner at group level). What started as an in-house tool quickly evolved into a cutting-edge Software as a Service (SaaS) platform designed specifically to meet the unique payroll and compliance needs of SMEs. By 2020, HR Forte had launched as a full-fledged SaaS provider, offering businesses across Southeast Asia a powerful, cloud-based payroll solution.

HR Forte stands as a testament to Betty’s commitment to innovation and her belief that technology should simplify, not complicate, payroll management. The platform streamlines payroll operations with automated tax and local statutory calculations, multi-country and currency payroll processing, and real-time compliance updates, ensuring that SMEs can navigate complex regulations with ease. More than just a payroll tool, HR Forte is an enabler of digital transformation, allowing SMEs to operate with the efficiency, accuracy, and confidence of large enterprises.

Unlike traditional payroll software that demands costly updates and rigid structures, HR Forte is built for flexibility and growth. Its cloud-based architecture ensures seamless scalability, enabling businesses to adapt effortlessly to their evolving payroll needs without disruptive overhauls. By removing the barriers that once made payroll a cumbersome and expensive task, Betty has created a solution that allows business owners to focus on what truly matters—innovation and expansion, with one very important aspect affordability.

HR Forte is more than software; it is a movement towards a more inclusive digital economy. Betty’s vision extends beyond payroll automation—she is shaping the future of workforce management by integrating AI-driven compliance, intelligent reporting, and user-friendly interfaces that simplify complex processes. Her leadership has redefined payroll technology, proving that practical, forward-thinking solutions can drive real transformation for SMEs worldwide.

Today, HR Forte serves clients across 7 countries and more coming, delivering seamless payroll management and peace of mind to businesses navigating international compliance. Under Betty Gervasini’s leadership, HR Forte has become a game-changer in the industry, breaking down barriers and ensuring that SMEs are not left behind in the digital revolution. Her journey from financial expert to HR tech pioneer showcases the power of innovation and determination in driving meaningful change.

With HR Forte, Betty has not only built an extraordinary platform—she has empowered an entire sector to embrace the future. As digital transformation continues to evolve, her work stands as a shining example of how technology can revolutionize even the most traditional business functions, turning payroll from an administrative headache into a strategic advantage for growth-driven SMEs.