Cat Food Market Analysis: Industry Overview & Future Prospects

Market Overview

The global cat food market was valued at USD 38.26 billion in 2024 and is projected to reach USD 51.69 billion by 2033, registering a CAGR of 3.4% during the forecast period (2025-2033). The market growth is driven by increasing concerns among pet owners, rising demand for high-quality cat food, and the growing number of pet-friendly cafés.

Cat food is a specialized pet food designed to meet the unique nutritional needs of cats, which require a diet rich in animal-derived proteins and fats. Popular ingredients include poultry (chicken and turkey), seafood, and red meat, along with essential vitamins and minerals that contribute to the health and development of cats. The rising trend of pet humanization, increased cat ownership, and greater awareness of pet nutrition have further fueled market expansion. Additionally, the growth of e-commerce has made it easier for pet owners to access a wider range of products tailored to their pets’ needs.

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Market Segmentation

By Product Type

Wet Food – The largest segment due to its high moisture content and nutritional value, ensuring proper hydration and health benefits for cats.

Dry Food – The fastest-growing segment, valued for its convenience, cost-effectiveness, and extended shelf life.

Treats – The second-largest segment, widely used for training, mental stimulation, and bonding between pets and owners.

By Pricing

Mass Products – Dominated the market in 2023, primarily due to affordability and widespread availability.

Premium Products – The fastest-growing segment, driven by increased consumer preference for higher-quality, nutrition-focused pet food.

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Regional Analysis

North America – The Largest Market

North America holds the largest market share and is expected to grow at a CAGR of 6.2%. Factors contributing to this growth include high pet ownership rates, increasing disposable income, and growing awareness of pet nutrition. As of 2023, 66% of U.S. households owned a pet, up from 56% in 1988. The U.S. pet food industry also saw an 11% rise in expenditure in 2020.

Europe – The Fastest Growing Market

Europe is expected to grow at a CAGR of 6.9% due to a strong pet adoption culture and increasing expenditure on premium pet nutrition. In 2022, Europe had 110 million pet cats and 90 million pet dogs, with the regional pet food market generating USD 28.89 billion in 2021.

Key Players in the Cat Food Market

Mars Petcare

Nestlé Purina PetCare Company

Hill’s Pet Nutrition

J.M. Smucker

Diamond Pet Foods

Affinity Petcare SA

Evanger’s Dog and Cat Food Company Inc.

Fromm Family Foods LLC

Nutro Products Inc.

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Market Growth Factors

Cats are the second most popular pet globally, with their population growing by 19.2% from 2017 to 2022. In Russia, where cats are considered symbols of fortune, pet ownership rates are particularly high. The COVID-19 pandemic further accelerated cat adoption, as people sought companionship while staying indoors. Millennials, who make up a significant portion of pet owners (33% in the U.S. in 2022), have played a key role in this trend.

Pet owners are becoming more conscious of their pets’ well-being, driving demand for organic cat food free from artificial colors, flavors, and preservatives. This shift has prompted manufacturers to introduce health-focused cat food products. For example, in 2023, Hill’s Pet Nutrition launched specialized wet and dry food formulas for cats with cancer.

Market Challenges

Despite the growing market, many pet owners still prefer home-prepared meals due to high costs and limited availability of commercial cat food options. Some owners believe that home-cooked diets offer better customization and health benefits for their cats, which can restrain market growth.

Conclusion

The global cat food market is on a strong growth trajectory, supported by rising pet adoption, growing awareness of pet nutrition, and evolving consumer preferences. With ongoing product innovation and expansion by key industry players, the market is expected to achieve significant growth through 2033.