Change Brand Name on Amazon Quickly Using Seller Pickle

For any Amazon seller, accurate product information is essential. Among the most critical listing elements is the brand name—a core part of your product’s identity. But what happens when you need to change a brand name on an Amazon listing after it’s been created? Many sellers face this challenge and don’t know where to begin.

At Seller Pickle, we help sellers navigate the complexities of listing management, including correcting brand names. This guest post breaks down the process of how to change brand name on Amazon listing, why it's often restricted, and what steps you need to follow to do it successfully.

Why You Might Need a Brand Name Change

There are several reasons sellers may want to change or update the brand name on a product listing:

• You initially submitted the wrong brand name by mistake
• Your product is now part of a new brand due to rebranding or acquisition
• You’ve registered a trademark and want the listing to reflect it
• You purchased or inherited a listing and need to correct the brand

In any of these cases, having a mismatched or incorrect brand name could damage your credibility, confuse buyers, or even result in listing suppression. That’s why taking steps to fix it is crucial.

Can You Change Brand Name on Amazon Listings?

The answer is: Yes, but on certain conditions. Amazon also locks some fields where the brand field is one of them to keep the listing consistent and stop abuse. Nevertheless, Amazon can grant a change in case you can present reasonable evidence.

That is when most sellers are stagnated. This field is not provided with the easy editing button of the system. Rather, you have to do it in a formal manner, i.e. by asking to update.

Let’s walk you through how to change brand name on Amazon listings properly.

Step-by-Step: How to Change Brand Name on Amazon Listing

1. Check Brand Registry Enrollment

Amazon prefers that sellers requesting brand changes are part of the Brand Registry program. This proves your ownership of the brand and gives you access to enhanced support.

To enroll, you need an active registered trademark and a professional seller account.

2. Gather Proper Documentation

To support your request, Amazon will typically ask for:

• A trademark registration certificate
• Product images showing the correct brand name
• Packaging photos clearly displaying the brand
• Invoices, catalogs, or your brand website displaying the product with the correct name

Ensure that every piece of evidence matches the new brand you want applied to the listing.

3. Submit a Case to Seller Support

Log in to Seller Central and navigate to:

Help → Get Support → Products and Inventory → Product Page Issue

In your case message, clearly explain the issue:

• Mention the ASIN you want updated
• State the current brand name and the new brand name
• Explain the reason for the change (e.g., typo, trademark update)
• Attach all required documents

Be polite, concise, and professional in your communication.

4. Follow Up and Escalate if Needed

Amazon may reject the first request, ask for more information, or close the case prematurely. If that happens:

• Reopen the case with additional evidence
• Escalate to a higher support tier
• Ask for the Catalog Team’s review

Seller Pickle helps sellers write persuasive cases, gather the right documents, and escalate requests to get faster results.

What Not to Do

When trying to change brand name on Amazon listing, avoid these common mistakes:

1. Don’t create a new ASIN: This could lead to duplicate listings and policy violations.
2. Don’t submit incomplete documentation: Amazon won’t approve changes without proof.
3. Don’t assume it will happen quickly: Be persistent and patient with follow-ups.

Improper attempts can lead to suspended listings, damaged account health, and lost sales.

Why Use a Seller Pickle?

At Seller Pickle, we’ve helped hundreds of sellers fix listing issues like brand name changes. Our team knows how to work with Amazon’s support teams and present requests the right way.

We offer:

✅ Personalized brand name correction services

✅ Appeal drafting and submission

✅ Full support with Amazon Brand Registry

✅ Step-by-step guidance throughout the process

✅ Quick turnaround and compliance assurance

Trying to fix it on your own can be frustrating and time-consuming. Let our experts handle the complexity so you can focus on growing your business.

Final Thoughts

A brand name change on an Amazon listing may seem like a minor fix, but it requires a precise, policy-compliant process. If done incorrectly, it can hurt your listing performance and brand integrity.

Now that you know how to change brand names on Amazon listings, take action the right way. Don’t leave it to chance or waste time with trial and error.

Get in touch with Seller Pickle for fast, reliable help with your brand correction and Amazon listing updates. Visit SellerPickle.com and let our experts guide you through every step.