Commercial Video Production Services: Expectations and Preparations

If you’re planning to promote your business, product, or event, commercial video production is one of the smartest moves you can make.

But what exactly does it involve? And how can you prepare so the process goes smoothly?

At Boxmedia, we’ve helped dozens of businesses across the UK bring their stories to life through expert video production services. In this article, we’ll break it all down simply—so you know what to expect and how to get ready.

What Is Commercial Video Production?

Commercial video production involves video creation in the professional capacity of a given business.

This can include:

1. TV commercials
2. Online ads
3. Product demos
4. Brand story videos
5. Corporate explainers
6. Training and recruitment videos

The goal? To deliver a clear message that captures attention, builds trust, and drives results.

Why Businesses Choose Video Production Services

Did you know that viewers will remember 95% of the message if they view it in a video as compared to 10% if they are reading it in a written format? That’s powerful.

Video brings your brand to life in a way no other format can.

Whether you want to boost sales, launch a new product, or engage your staff, commercial video production can help you get there—faster and more effectively.

And when you work with an experienced company like Boxmedia, you’re not just getting a camera crew. You are getting a creative partner who has your goals in his mind.

What to Expect During the Video Production Process

Let’s walk through the key stages of a typical video project.

1. Discovery & Planning

First up, you’ll meet with the production team to discuss your vision.

This is where you:

• Define your message
• Set goals (e.g. brand awareness or conversions)
• Choose the video style (animation, live action, interviews, etc.)
• Set your budget and timeline

Tip: The clearer you are at this stage, the smoother everything else will be.

At Boxmedia, we ask the right questions upfront to fully understand your brand and needs.

2. Scripting & Storyboarding

Once the plan is in place, the creative team starts crafting the script.

This acts as your video’s blueprint. It outlines the voiceover (if any), dialogue, visuals, and more.

Then comes the storyboard—a visual sketch of each scene.

Together, these tools ensure you and the team are aligned before filming begins.

3. Filming & Production

This is the exciting part. The crew sets up lights, cameras, and audio gear to capture the shots.

Depending on your project, this could involve:

• On-location filming
• Studio shoots
• Drone footage
• Interviews with your staff or clients

A smooth shoot day relies on good preparation. Make sure locations are confirmed, staff are briefed, and any props or products are ready.

4. Editing & Post-Production

Once filming is done, it is time to fit everything together.

This includes:

• Cutting the footage
• Adding graphics, music, and effects
• Colour correction
• Final sound mixing

Good editing makes a huge difference. It adds colour to your storey and helps your storey connect with your target audience with a big bang.

At Boxmedia, our post-production team ensures every video is polished, engaging, and on brand.

5. Delivery & Distribution

Once your video is ready, the team will deliver it in formats that suit your needs—whether that’s YouTube, Instagram, your website, or TV.

They may also help you with a video marketing strategy to get your content seen by the right people.

After all, a brilliant video is only effective if your audience watches it.

How to Prepare for a Video Shoot

Want your commercial video production to go smoothly? Here are a few easy tips:

1. Be clear on your message—what do you want people to know, feel or do?
2. Choose your location carefully—lighting and sound matter.
3. Brief your team—anyone on camera should know what to expect.
4. Prepare your products—make sure they’re clean and camera-ready.
5. Trust the experts—but stay involved and give feedback where needed.

Working with a team like Boxmedia means you’ll have support every step of the way.

Real Example: How Video Boosted Sales for a UK Brand

A recent project we did at Boxmedia was for a growing skincare brand in Manchester.

They needed a product launch video to showcase their new eco-friendly range.

We handled the scripting, location shoot, and editing. The result? A sharp, 60-second ad that ran across social media and increased online sales by 38% in the first month.

That is just how professional video production services work.

Final Thoughts

Commercial video production isn’t just for big brands. It is a useful tool for small and large businesses.

When done right, it can boost sales, build trust, and help your brand stand out in a crowded market.

By knowing what to expect and how to prepare, you’ll get the most out of the process—and end up with a video that works hard for your business.

In case, you are ready to go further, contact Boxmedia. Our expert team is here to guide you from idea to finished product, with video production services tailored to your goals.