Written by Oliver » Updated on: December 16th, 2024
The latest report by IMARC Group, titled “Craft Beer Market Report by Product Type (Ales, Lagers, and Others), Age Group (21-35 Years Old, 40-54 Years Old, 55 Years and Above), Distribution channel (On-Trade, Off-Trade), and Region 2025-2033,” offers a comprehensive analysis of the craft beer market demand. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global craft beer market size reached USD 142.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 329.7 Billion by 2033, exhibiting a growth rate (CAGR) of 8.74% during 2025-2033.
Craft Beer Market Dynamics
Rapid and astonishing changes characterize the craft beer market, where breweries are beginning to use more and more unusual ingredients and production techniques, all tailored to the changing consumer needs. There appears to be a growing shift towards broader and more extensive taste degradation. With the emergence of new local breweries, there also appears to be an increase in the demand for regionally made craft beers.
Many brands started focusing on the “green” trend and used eco-friendly packing and ethically sourced ingredients to reach out to eco-friendly consumers. This trend goes well beyond blindly enhancing brand loyalty. It fits in with the society’s growing need for sustainability.
The craft beer market continues to record growth owing to the growing appetite for sophisticated drinks and hand-crafted interactions. Further contributing to market development is the cohort of young consumers whose primary concern is authenticity and are willing to spend more for it. Independent and small scale beer breweries have tapped into this trend by producing special brews with limited edition releases and promoting their heritage narratives.
Moreover there has been a boom in exports in recent years as craft beer climbed the ladder of brand recognition in new markets. This trend has also been aided by the development of distribution channels and relationships with major beverage manufacturers, which ensure greater availability of the product without compromising the spirit of craft brewing.
The future demand of the craft beer, will be concentrating on personalization and innovation as the current trends demand it. A lot of the breweries are now refraining from the traditional means of production and now make use of more advanced technologies, these include AI production techniques, to come up with products that are tailored to exact consumer tastes.
With the current health retreating waves across the globe, the market is witnessing a similar rising demand for lower strength alcohol as well as non-alcoholic beers. At the same time, taproom openings coupled with experience-centered marketing would also substantially increase the level of responsiveness among consumers. With all these factors and a greater emphasis on sustainability and authenticity, demand outreach targets in the coming years seem very much achievable.
Craft Beer Market Segmentation:
Breakup by Product Type:
Ales accounts for the majority of the market share.
Breakup by Age Group:
21-35 years old holds the largest share of the industry.
Breakup by Distribution Channel:
On-trade represents the leading market segment.
Breakup by Region:
Europe leads the market, accounting for the largest craft beer market share.
Top Craft Beer Market Leaders:
The Craft Beer Market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:
About US:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact US:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: [email protected]
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145
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