Crafting Successful Cryptocurrency Advertising Campaigns

Cryptocurrency is not easy to advertise. While it's expected to generate revenue of 51.5 billion dollars by the end of 2024, it's harder than ever to reach crypto users. You'll need to have a robust advertising system set in place that is backed by compliance with all the regulations. It should also be compelling enough to attract attention. But how do you even advertise something like cryptocurrency in a fun and creative way? You cannot classify cryptocurrency into old or new generations. From a 60-year-old businessman about to retire to a 17-year-old high schooler, everyone is trading in crypto. You may wonder if your cryptocurrency advertising campaigns are relevant and whether you stand out from other crypto advertisers.

What is Cryptocurrency Advertising? 

Cryptocurrency advertising refers to the promotion of cryptocurrencies and related services through online mediums. It enables crypto businesses like crypto wallet services, blockchain services, NFTs, crypto ATMs, etc., to bring forward their offerings to crypto users. 

Simply said, successful cryptocurrency advertising campaigns cleverly combine strategies to appear in front of users. There is a lot of thought process and strategy behind this. Let's discuss the main ones. 

Crafting Successful Cryptocurrency Advertising Campaigns

A successful cryptocurrency advertising campaign begins with understanding your audience and ends with analyzing their reaction. Here are 6 steps that will get you the desired results.

1) Plan the objectives you will focus on 

Moving forward with your cryptocurrency ads without setting your objectives first is like taking a shot in the dark. Setting clear objectives that complement your business goals is essential to drive your business to success. They guide the strategies that you will follow later in the process. 

Some of the common objectives you can set for your cryptocurrency advertising campaigns are- 

Improve brand awareness: If you're a new business looking to make your mark in the crypto industry or want to boost your visibility, this objective can do wonders for you. You can declare your unique selling proposition and build a reputation for your business. 

Website Visitors: This objective focuses on your goal of increasing your website's traffic. It requires a strong call-to-action (CTA) that urges the audience to check out what they could be missing.

Generate leads: This objective works when you want leads for your business and eventually nurture them into customers. It can be carried out by providing free resources in exchange for their emails.

Drive Sales: When you feel like your audience has known you enough, the next step is to direct them to make a purchase. Ads with this objective direct the audience straight to your product's landing page.

2) Understand the audience you want to get close to

What does the audience for crypto businesses look like? Their demographics, interests, behaviors, and locations play a big role. Here's a rough sketch that you can expect. 

Demographics

• Millennials are most likely to be your target market, followed by Gen X and then Gen Z.
• Individuals with high incomes use crypto as an investment tool, while the lower-income group uses it as a transaction option.
• Men are more likely to hold crypto than women, but it varies from place to place. 

Tech-Savviness

Crypto is fairly new to the market. It requires hefty use of technology, and early tech adopters and innovators are the first ones to utilize it. 

Online Behavior

The behaviors seen in crypto users are often distinct. You can find them within the digital finance ecosystem- on the dApps, using crypto wallets, and interacting with various blockchain platforms. 

Location

Would you advertise your crypto services in Saudi Arabia? Legally, you can't. The country has banned the use of blockchain after being skeptical of its volatility, and advertising there can possibly get your business banned too. 

Here's a tip: always research the legality and laws surrounding crypto in the country you want to advertise in. 

Understanding the audience allows you to find what they prefer and how you can tailor your strategies to compel them to check your business out. One of the best ways you can do this is by joining cryptocurrency community groups on Facebook and Twitter. 

3) Create ads that hook them in

Creating your ad needs more than publishing the first draft that comes to mind. While you surround yourself with the technicalities of cryptocurrency advertising campaigns, don't let your creativity take the backseat. Figuring out what ad copy and visuals are relevant to your target audience is an important task in itself. 

Few things to keep in mind are- 

There are a lot of ways you can choose to advertise. But the question is- Which formats will your target audience prefer? There's no set way to understand this except for testing it out.

Text ads: If you feel your words have power to convince, text ads can work. You will have to include headlines that hook, descriptions that inform, and a CTA your audience cannot resist. 

Banner ads: Banner ads are great visualizers that work well in attracting audiences. With captivating visuals and consistent branding, you can make your audience remember your brand. 

Video ads: You can keep it funny and roll with fictional characters in your video, star crypto influencers and celebrities in it, or make a low-effort video. 

Native ads: If you want to keep things low-key and blend in with the website's context, native ads can help. 

In-Page Push Ads: An ad that pops up like a notification can overcome your audience's banner blindness.

Popunder ads: These ads appear under the current tab you have open, making them hard to ignore. 

Your ad copy

What you write is what will get you clicks on your ad. Along with a catchy hook line and description, you can compel through FOMO (fear of missing out), a testimonial quote, or a time-sensitive discount offer. 

Always try to keep your ad copy as transparent as possible. Address all the security and authenticity concerns to maintain the trustworthiness of your cryptocurrency business. 

Your visuals

Your image takes up most of the ad space, making it the first thing someone sees. If it's compelling enough, the viewer will move on to the text and eventually click on it. The graphics you use should be complimentary to your ad copy and the service you offer. 

4) Select marketing channels they are on

Is your audience browsing through blogs on Google, or do they talk about crypto on Twitter? The channel you use will determine if your cryptocurrency ads will actually reach the audience. Choosing the wrong channels for your cryptocurrency advertising campaigns can cause you to miss out on many potential clients. 

Different channels can offer varying levels of reach, engagement, and cost. Let's talk about a few popular ones. 

PPC (Pay-Per-Click) Advertising 

New and seasoned users alike use search engines like Google to browse things related to cryptocurrency. PPC advertising channels can give high reach within these channels by showcasing ads on search results or on websites the users visit. They promote cryptocurrency ads on search engines and websites, making advertisers pay for every click the ad gets.

Cryptocurrency ad networks allow you to connect directly with website publishers. 7Search PPC is one of the best cryptocurrency ad networks for getting started. 

Social Media Marketing

Social media platforms like Twitter, Instagram, and Facebook can help you reach and get to know your audience directly. In addition to organically reaching your audience by building a social media presence, you can also run cryptocurrency advertising campaigns on these platforms. 

Email Marketing

Having direct contact with your audience through newsletters in the crypto world gives you an opportunity to promote your services. For example, you can sneak in a service you offer related to the newsletter you wrote. You can also maintain long-term relationships with existing customers by sending them frequent updates. 

Content Marketing 

Cryptocurrency ads sneaked in between finance blogs can significantly improve traffic to your ads. Users love getting informed before being targeted with ads, which makes the ad look more credible. 

5) Keep an eye on your Analytics 

An ad might work today but become obsolete tomorrow. Constantly checking analytics can help you understand your audience's preferences and analyze the performance of your cryptocurrency advertising campaigns. 

Here are a few important key metrics to help you understand what excites your audience about your cryptocurrency ads. 

Website Traffic- to track the number of people and their behavior on your website. 

Engagement Rates- to assess the number and quality of interactions your ads get.

Leads- to determine the number of people interested in your services and could be turned into customers through nurturing. 

Conversion Rates- to check how many people have converted through a desired action, such as a signup or purchase. 

With a cryptocurrency ad network like 7Search PPC, you get a detailed interface that enables you to filter and analyze real-time data. 

6) A/B testing never goes out of trend 

You'll never hear an advertiser say that their advertising strategy is hundred percent optimized. Trends, tastes, and preferences change as swiftly as the dates on your calendar. 

Think of how brands are slowly shifting to AR/VR ads that immerse you into a whole different world. Or how influencer marketing has been on the rise with PR packages moving out every day.

This makes A/B testing your ad for keywords, ad creatives, formats, and targeting extremely important. You can start by creating different variations of an ad by changing one thing and seeing which ones perform the best. 

Conclusion

Advertising for crypto is similar to any form of advertising, except you need to come off as reliable. It's a complicated gray area, and many times, you'll need to set strategies based on your own intuition.

Winning cryptocurrency advertising campaigns focuses on combining creativity and strategy. The cryptocurrency market is filled with endless opportunities. But if you're not tailoring your strategies according to the market, then you're not in the market. 

A cryptocurrency ad network like 7Search PPC can directly connect you with crypto website publishers, saving you time and effort.

Frequently Asked Questions (FAQs) 

How can I target a specific area with my cryptocurrency advertising campaigns? 

Ans: You can use geo-targeting to target your ads only to a specific area at a time when people are most active. 

How can I ensure that my ads don't come off as spam? 

Ans: To avoid appearing spammy, make sure your ads contain testimonials, you have an active social media presence, and your website is optimized with a professional outlook.

How can I stay cost-efficient with my cryptocurrency advertising campaigns? 

Ans: You can stay cost-efficient by understanding what works for your audience and only investing in the necessary campaigns. 7Search PPC can help you target your audience without heavy advertising costs. 

How can I keep up with cryptocurrency trends? 

Ans: You can keep up with cryptocurrency trends by joining social media communities, signing up for crypto newsletters, and following crypto blogs and influencers. 

How can I know if I'm targeting the correct crypto users? 

Ans: To ensure your cryptocurrency advertising campaigns are working, take a look at your website traffic and conversions. The higher they are, the better your ads are performing.