Written by Elena Anderson » Updated on: November 19th, 2024
According to the latest report by IMARC Group, titled “Culinary Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” offers a comprehensive analysis of the culinary tourism market trends. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global culinary tourism market size reached US$ 946.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,515.1 Billion by 2032, exhibiting a growth rate (CAGR) of 15.2% during 2024-2032.
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Culinary Tourism Market Trends:
The global culinary tourism market is experiencing significant growth due to the increasing popularity of gastronomic experiences among travelers. A rising number of tourists seek authentic and unique food-related activities, driving demand for culinary tours, cooking classes, and food festivals. Along with this, the rise in disposable income, coupled with the growing influence of social media and food blogging, is raising awareness and interest in diverse cuisines and culinary traditions. Furthermore, government initiatives promoting local food culture and heritage, alongside the expansion of travel infrastructure, are enhancing accessibility to remote culinary destinations. The collaboration between travel agencies and local food businesses to offer tailored culinary packages is also boosting market growth. Additionally, the increasing emphasis on sustainable and farm-to-table dining experiences aligns with the changing preferences of eco-conscious travelers, further propelling the market.
Leading Key Players Operating in the Culinary Tourism Industry:
• Abercrombie & Kent Group of Companies S.A.
• Butterfield and Robinson Inc.
• Classic Journeys LLC
• G Adventures
• Gourmet On Tour Ltd.
• Greaves Travel L.L.C.
• International Culinary Tours
• ITC Travel Group Limited
• The Ftc4Lobe Group
• Topdeck Travel Limited
• Tourradar
Culinary Tourism Market Growth Analysis:
The market encompasses a wide range of activities and experiences, including food tours, culinary classes, winery and brewery visits, and participation in food festivals. This market's scope extends to various segments, such as solo travelers, families, and corporate groups, catering to diverse preferences and budgets. The growth analysis of this market reveals a robust expansion, driven by technological advancements in travel booking platforms and mobile applications that facilitate seamless access to culinary experiences. In addition, the rising trend of combining leisure travel with culinary exploration is enhancing market demand, as travelers seek immersive and culturally enriching experiences. Concurrently, the increasing collaboration between tourism boards and culinary professionals to develop region-specific food trails and promote local cuisines is fostering market growth. Moreover, the ongoing innovations and strategic partnerships within the tourism and hospitality sectors are creating a positive market outlook.
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Culinary Tourism Market Report Segmentation:
Breakup by Activity Type:
• Culinary Trials
• Cooking Classes
• Restaurants
• Food Festivals and Events
• Others
The prominence of food festivals and events in the market can be attributed to their ability to showcase a diverse range of local and international cuisines, thereby attracting both food enthusiasts and casual tourists seeking unique and memorable experiences.
Breakup by Tour Type:
• Domestic
• International
The dominance of domestic tours is largely attributed to the growing interest of travelers in exploring the rich culinary heritage and diverse food landscapes within their own countries, often driven by convenience, budget considerations, and a renewed appreciation for local cuisine.
Breakup by Age Group:
• Baby Boomers
• Generation X
• Generation Y
• Generation Z
Generation Y prefers experiential travel and exploring new cultures primarily through gastronomic experiences. This trend that aligns with this demographic's preference for authenticity and immersive activities.
Breakup by Mode of Booking:
• Online Travel Agents
• Traditional Agents
• Direct Booking
The preference for online travel agents is primarily driven by the ease of access, comprehensive information, user reviews, and the convenience of comparing and booking a wide range of culinary experiences and packages online, catering to the tech-savvy and convenience-seeking traveler.
Breakup by Region:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
The market has been segregated into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
Other Key Points Covered in the Report:
• COVID-19 Impact
• Porters Five Forces Analysis
• Value Chain Analysis
• Strategic Recommendations
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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