Custom Car Air Fresheners Collaborates with Naturewatch Foundation to Support Animal Welfare Awarene

Leeds, 09/07/25 — UK-based manufacturer Custom Car Air Fresheners has teamed up with the respected animal welfare charity, Naturewatch Foundation in a unique initiative to promote cruelty-free products and animal welfare awareness across the region.

As part of efforts to raise awareness around Operation Recall, a police-supported initiative tackling livestock worrying in rural areas, UK charity Naturewatch Foundation distributed cruelty-free car air fresheners to members of the public who signed the campaign pledge. The air fresheners, produced by ethical manufacturer Custom Car Air Fresheners, were created to help promote responsible dog ownership.

Operation Recall is a national campaign that promotes responsible dog ownership to reduce incidents of sheep worrying and harm to farm animals.

Police forces across the UK, including Humberside Police, have played a key role in promoting Operation Recall by engaging with communities and encouraging responsible behaviour around livestock.

As part of the campaign, Custom Car Air Fresheners supplied specially designed, completely animal-friendly air fresheners to support Naturewatch Foundation's mission of ending animal cruelty. The air fresheners are produced using materials and processes that guarantee zero animal testing- including the fragrances, board, and string, aligning with Naturewatch Foundation’s ethical standards.

“Supporting animal welfare isn’t just about changing consumer habits, it’s about businesses stepping up too,” said a spokesperson for Custom Car Air Fresheners. “We’re proud to provide products that are not only effective but ethically produced, and to stand alongside Naturewatch Foundation and Humberside Police in raising awareness.”

The partnership reflects a shared commitment to promoting animal welfare, with police forces like Humberside Police playing a key role in supporting the wider Operation Recall campaign by helping to raise awareness within rural communities.

Naturewatch Foundation has been campaigning for over 30 years to end animal cruelty through public awareness, lobbying, and cruelty-free advocacy. This latest initiative highlights how everyday products, like air fresheners, can play a part in supporting that mission when sourced responsibly.

About Operation Recall

Operation Recall is a national initiative supported by police forces across the UK to reduce livestock worrying through education, responsible pet ownership, and proactive community engagement.

About Custom Car Air Fresheners

Custom Car Air Fresheners is a leading UK manufacturer of branded air fresheners for businesses. Known for their commitment to quality and ethical manufacturing, they provide personalised promotional air fresheners ideal for promotions, events, and brand awareness- without compromising animal welfare standards.

About Naturewatch Foundation

Naturewatch Foundation is an established UK charity working to end animal cruelty through public education, political lobbying, and cruelty-free initiatives. The organisation is known for its Cruelty-Free Shopping Guide, promoting products that meet strict non animal testing standards.

ENDS

Media Contact:

Bradley Sykes

[email protected]

01138730610

1. What is the collaboration between Custom Car Air Fresheners and Naturewatch Foundation about?

The collaboration aims to promote animal welfare awareness by distributing cruelty-free car air fresheners as part of Naturewatch Foundation’s support for Operation Recall, a police-backed initiative promoting responsible dog ownership and reducing livestock worrying in rural areas.

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2. What is Operation Recall?

Operation Recall is a national campaign supported by UK police forces to educate the public about responsible dog ownership and prevent livestock worrying—where dogs harass or attack farm animals like sheep.

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3. How are Custom Car Air Fresheners involved in this campaign?

Custom Car Air Fresheners supplied specially designed, cruelty-free air fresheners for distribution to people who signed the Operation Recall pledge. These products serve as both a promotional tool and an ethical statement aligned with the mission of Naturewatch Foundation.

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4. Are the air fresheners cruelty-free?

Yes. All air fresheners are manufactured using materials and processes that guarantee zero animal testing, including the fragrance, board, and string, meeting Naturewatch Foundation’s strict cruelty-free standards.

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5. What message do the air fresheners promote?

The air fresheners are part of a wider awareness campaign encouraging responsible pet ownership, particularly in rural areas where dogs may come into contact with livestock.

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6. What role do police forces play in this initiative?

Police forces like Humberside Police are actively involved in promoting Operation Recall through community engagement, helping raise awareness about animal welfare and responsible behaviour around farm animals.

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7. Who are Custom Car Air Fresheners?

Custom Car Air Fresheners is a UK-based company that manufactures branded and promotional air fresheners for businesses. They are known for their commitment to quality, sustainability, and cruelty-free manufacturing practices.

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8. What is the Naturewatch Foundation?

Naturewatch Foundation is a UK charity that has campaigned for over 30 years to end animal cruelty through education, political lobbying, and cruelty-free advocacy, including their well-known Cruelty-Free Shopping Guide.

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9. How can I support Operation Recall?

You can support Operation Recall by pledging to be a responsible dog owner and spreading awareness of the risks of livestock worrying. Follow Naturewatch Foundation’s and local police force campaigns for more information and involvement opportunities.