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Written by Dating Ads » Updated on: September 03rd, 2024
Does 'Love is in the air' strike a chord with the romantic within you? It probably would have some fifty years back, but now, the line is simply overused. Trends have changed, and ads have taken the shape of stories. They carefully portray the emotions of people looking for meaningful relationships and promise them a hand at finding love.
But if that's what everybody is doing, what makes your ads different?
It's in the well-calculated strategies, followed by creativity. Dating campaigns now keep it relatable by jumping on trends and personalising their approach. What they want is engagement, and they get it by various means. Let's discover what they are with this blog.
Dating campaigns are a set of ads that revolve around a single message and are intended to meet a specific goal. They need to be constantly reviewed and improved through constant testing and optimization.
So, a dating platform can create campaigns for:
You've probably come across ads that have made you stop scrolling. Gave you this intense urge to check out what it's all about. That's what engaging ads do. By using a mix of creative elements, they steal your attention from whatever you're doing and compel you to take action.
They are the result of hours of research and thinking outside the box—ultimately putting them into action and watching whether the results have hit the nail. It's no different when it comes to dating ad campaigns. You do your research about fellow daters and single people, see what moves them, and craft ads that they can relate to.
Now that you know the power of engaging dating ads, it's no wonder you want to create one. But how exactly do you do that? We have just the guide for you.
Before anything, who's your audience? They could be a thirty-something looking to find their true love or a young adult looking for something casual. It can be either or it can be both. But the thing is, both of them will be targeted with different types of ads.
For your ads to resonate with your audience, you need to be sure of their pain points, interests, motivations behind joining dating apps, and desired outcomes. Roughly, they can be classified based on their ages: young adults who look for something casual, middle-aged adults who look for serious long-term relationships, and seniors who wish to form meaningful connections.
Keep in mind that this is only one way of segmenting your audience. The other ways can vary depending on their hobbies, lifestyle, location, or other interests.
Based on your audience, you can build an image around your brand. This will eventually determine the way your brand is perceived, interacts with existing and potential customers, the tone of voice it follows, and even the graphics you ultimately create. Your unique selling proposition, or what makes your platform different, is another turning point.
For example, a dating platform for young adults can adopt a playful brand image that is quick to chase trends. But a dating platform for seniors will remain subtle and compassionate.
The right ad format makes all the difference in dating campaigns. Imagine a comparison between text ads and video ads. One is better at capturing attention and telling a story than the other.
So, what ad formats carry the best engagement rate? Let's find out.
Video Ads that convey effective stories through the power of sight, sound, and motion. In dating campaigns, video ads portray the emotions and struggles of single people, ending with the lead finding their one true love.
Native Ads blend in with the context of the website they are on and do not disrupt the user's experience. Their relevance with the website is what makes them so engaging.
Interactive ads can take the form of polls, quizzes, and games, allowing your audience to interact directly with your ad. For dating campaigns, interactive ads could show suggested matches and get users to swipe.
Banner Ads are in the form of images placed in different areas of the website. They're all about capturing attention with catchy visuals and driving traffic to websites.
Push Ads are ads that appear over the current screen and often look like notifications from the website itself. Creative dating push ads can conveniently capture the user's attention and direct them to your website.
Engaging ads tell a story through visual media, such as videos, illustrations, photography, charts, memes, and animations. When it comes to dating campaigns, stories follow the point of view of people in the dating space. The struggles they go through in find their perfect match, and the stream of emotions when they do end up finding their 'the one'.
This not only receives a strong emotional response from your target audience but also contributes to your brand identity and loyalty.
Emotional ad copy sells. Funny ad copy sells. But you need to know when to use which.
In dating campaigns, ad copy is a direct reflection of your brand's tone of voice. Engaging ad copy does a lot of things in very few words. It-
So, it's up to you whether you want to give straight-up numbers about your dating platform's success rate or take the viewers down an emotional road. Both work amazingly well if you're creative enough about it.
What's trendy with your target audience these days? What slang do they use? What new web series have they been referencing lately?
Chances are, the more you speak their language, the more engagement your dating campaigns will get. Gen Z is likely to be 'very demure, very mindful,' but older generations are probably going to prefer nostalgia over a quick trend. So, pick up the trends of whatever age group your ads are for.
Remember that these work only in the short term. Once the trend dies, your ad will probably die, too. Shifting with the trends is a necessity if you want to keep your brand alive.
Hinge doesn't market itself as a platform where you swipe mindlessly for hours. It wants people looking for love to be able to find it and naturally delete their app afterward. This is a rather bold statement in the dating industry, and Hinge effectively lives up to it by providing features that complement it. You can't share any form of media; for that, you'll have to switch apps.
With ad copies like 'Fall in love. Flip us the bird.', and 'Hinge is dying for you to delete Hinge.', Hinge definitely takes a more humorous and straightforward approach- making all the serious daters want to check it out.
According to Bumble's recent survey, 87% of daters agreed that kindness is what they look for in a partner. And that's exactly what Bumble rolled with in their recent dating campaign. Their ad films effectively convey this sentiment, where the main lead explores online dating with a sense of kindness instead of being the stereotypical sexy.
At the end of the day, Bumble believes that kindness is the first building block of any meaningful relationship- whether its coming over for a date with home cooked food in hand, or cute messages when the other falls sick.
The app that introduced the Swipe culture aims to redefine it for its GenZ audience. By wholeheartedly embracing the fluidity of relationships among GenZs, its dating ads focus on different emotional states.
From 'Someone who gets your FYP' to 'Someone to go to heaven with,' Tinder believes that relationships are not always about the outcome but the fact that they all start with a swipe.
There's been an explosion in the number of dating apps recently, with a few of them taking the lead. But this doesn't mean you can't find a space for yourself. Targeting a particular niche with a unique selling proposition, such as a dating app for animal lovers, is something that can help you enter the dating market.
To top it all off, you need to keep your dating ads engaging—something unique, catchy, and never done before. Once you've created an ad that is bound to evoke emotions of love and happiness, it's time to publish it. But where? A dating ad network like 7Search PPC can help you out!
Ans. Only engaging dating campaigns stand out from the crowd and can compete with big dating apps. To be chosen as someone's preferred dating app, you need to be humorous, mysterious, and have an emotional appeal.
Ans. Stories about love and casual relationships are all around you. You can easily create a story using conflict, relatable characters, and resolution to engage your audience and envision them using your app.
Ans. Of course, you can! There are plenty of free tools and templates available that can help make your ad engaging. All you need is a good story, plenty of research, and an understanding of your audience.
Ans. You can advertise your dating ads through PPC advertising, social media, and emails or partner up with influencers within your niche.
Ans. PPC (pay-per-click) advertising helps you seek out an audience that is actively searching for dating platforms. You can advertise on the SERP (search engine results pages) or on the websites of dating publishers to seek out these audiences. A PPC dating ad network like 7Search PPC is always there to help you out.
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