Digestive Health Market Overview 2025: Industry Analysis, Growth Trends & Forecast

The global digestive health market was valued at USD 37.93 billion in 2019 and is expected to expand from USD 42.19 billion in 2020 to USD 71.95 billion by 2027, reflecting a CAGR of 7.9% during the 2020-2027 period. In 2019, the Asia Pacific region led the market, holding a 46.48% share. Our analysis indicates that the global market experienced strong growth of 4.7% in 2020.

The COVID-19 pandemic had an unprecedented impact, driving a surge in demand for digestive health products across all regions. However, the slight reduction in the projected CAGR is attributed to the market stabilizing and returning to pre-pandemic growth patterns post-COVID. The growth of the digestive health market is driven by the increasing prevalence of digestive disorders, rising health consciousness, a growing geriatric population, and the demand for natural and safe products. According to a research article published by the National Center for Biotechnology Information (NCBI), an estimated 11% of the U.S. population suffers from chronic digestive diseases, with prevalence rates reaching 35% among individuals aged 65 and older. Since the digestive system plays a crucial role in overall health, maintaining gut health through dietary supplements and functional foods is essential.

Market Segmentation:

The global digestive health market is segmented by ingredient type into probiotics, prebiotics, digestive enzymes/food enzymes, and others. Among these, the probiotics segment held the largest market share in 2019, driven by the growing consumer preference for probiotics to support gut health. This trend is expected to continue during the forecast period, prompting key market players to invest in probiotic innovation. For example, in October 2020, Bio-K Plus International Inc., a leader in the probiotic and biotech industry, introduced a new line of functional beverages called Essential, infused with probiotics to meet the rising demand for gut health solutions.

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List Of Key Companies Profiled:

• Yakult Honsha Co., Ltd. (Tokyo, Japan)

• Cie Gervais Danone (Paris, France)

• Sanofi (Paris, France)

• BASF SE (Ludwigshafen, Germany)

• Bayer AG (Leverkusen, Germany)

• Chr. Hansen Holding A/S (Hørsholm, Denmark)

• Nestle S.A. (Vevey, Switzerland)

• Deerland Probiotics & Enzymes, Inc (United States)

• DuPont (Delaware, United States)

• Other Prominent Players

Driving Factors:

The research and development of digestive health products have accelerated in response to increasing consumer awareness of gut health. A large-scale multinational study conducted in 2020 found that over 40% of the global population experiences functional gastrointestinal disorders, impacting quality of life and healthcare utilization. This growing concern has fueled demand for natural and safe digestive health solutions. As a result, market players are making significant investments in R&D to develop innovative products that meet rising consumer needs. For example, in November 2020, Beroni Group, an Australia-based biopharmaceutical company, introduced Beilemei in China—a probiotic health product designed to support the balance of intestinal flora.

Restraining Factors:

Despite the numerous growth drivers, the digestive health market faces several challenges that hinder its expansion. One significant barrier is the stringent regulatory framework that vitamin and supplement manufacturers must navigate before launching a product. The Dietary Supplement Health and Education Act of 1994 places the responsibility on companies to ensure the safety and accuracy of claims for their dietary supplements. Additionally, manufacturers are required to register with the FDA under the Bioterrorism Act before production or distribution, leading to delays in product launches. Furthermore, tax rates on these products have risen by approximately 5-10% in recent years, adding to the cost burden for manufacturers and further limiting market growth.

Regional Insights:

In 2019, the Asia Pacific digestive health market was valued at USD 17.63 billion, making it the leading region. The high demand for digestive health products in countries such as China, Japan, and India is a key factor driving this dominance. For example, Yakult Honsha Co., Ltd. sells approximately 9,540 probiotic drink bottles daily in Japan. Additionally, the rising prevalence of digestive disorders in the region further contributes to market growth.

North America is expected to hold the second-largest market share, driven by factors such as a growing geriatric population with increasing gastrointestinal issues, the presence of numerous manufacturers, and high consumer awareness.

The European market is projected to expand at a steady rate, primarily due to a large patient pool and the growing preference for natural and safe digestive health products over pharmaceutical alternatives.

Meanwhile, the markets in Latin America and the Middle East & Africa are still in their early stages but are anticipated to grow during the forecast period, supported by rising consumer spending and increased market penetration by key industry players.

Key Industry Developments:

• October 2020 – Standard Process, a supplement company specializing in whole food-based products, launched GI Stability, a prebiotic-infused dietary supplement.

• September 2020 – Prorganiq introduced 24-in-1 Mega Superfoods, an innovative dietary supplement designed to support overall health.