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Does Ahrefs for E-Commerce SEO Change the Game?

Written by Orage Technologies  »  Updated on: July 22nd, 2025 48 views

In the current competitive e-commerce environment, ranking high on search engines is not only beneficial, it's a pure necessity. With more consumers using mobile devices to search for and buy products on Google, Amazon, and YouTube, e-commerce companies need to pour money into effective SEO tactics in order to keep up. Of all the weapons at their disposal, Ahrefs has become the go-to. But is Ahrefs truly a game-changer for e-commerce SEO, or is it better for content-focused sites?

In this blog, we will share an Ahrefs review, we'll look at how effective it is in supporting e-commerce SEO, which features are most useful, and whether it provides a good return on investment.


Why is E-Commerce SEO Different from Regular SEO?

It's worth noting how e-commerce SEO is different from regular SEO practices before we even touch the tool.

E-commerce SEO entails optimizing:

  • Product pages
  • Category pages
  • Filters and faceted navigation
  • User-generated content (reviews, Q&A)
  • Technical SEO for large-scale product catalogs
  • Conversion-oriented keywords with commercial intent

The game is on: improved SEO translates to more visibility, more traffic, and eventually, more sales. And that means e-commerce companies require tools that are data-dense, scalable, and laser-beam focused on ROI.


Can Ahrefs Meet the Special Requirements of E-Commerce Sites?

The answer is short and simple: yes, but let's break it down.

Ahrefs has some tools that are especially helpful for e-commerce SEO:

Site Explorer

Use it to examine competitors' online stores and learn:

  • Which product pages get them the most traffic
  • What manufacturer, affiliate, or influencer backlinks do they have
  • Which keywords do they rank for, including long-tail and product-specific ones
  • This knowledge assists e-commerce brands in copying and refining competitor strategies.

Keywords Explorer

Discovering keywords for product pages and categories is important. Ahrefs:

  • Provides keyword ideas segmented by "Also rank for" and "Questions"
  • Allows you to filter by commercial intent and product terms
  • Supports various platforms such as Google, Amazon, and YouTube
  • Makes it simple to identify buyer-targeted keywords that your customers are searching for.

Site Audit

  • Large e-commerce sites rely on technical SEO. Ahrefs:
  • Scrolls through your website and identifies issues such as duplicate content, broken links, and slow-loading pages
  • Assists in correcting internal linking mistakes and abandoned product pages
  • Provides actionable reports that are simple to share with dev teams

Whether you sell 100 or 100,000 items, Ahrefs' audit tool is designed to scale.


How Does Ahrefs Optimize Product & Category Pages?

Product and category pages are usually plagued with thin content or inaccurate keyword targeting. Here's how Ahrefs optimizes them:

Step 1: Utilize Keywords Explorer

Discover mid-to-long-tail keywords associated with your products, such as branded and unbranded terms.

Step 2: Inspect Competitor Pages

Study how competitors build their titles, URLs, meta descriptions, and internal links with Site Explorer.

Step 3: Track Backlink Opportunities

Find out who's linking to competing product pages, and ask them to create similar backlinks for your products, such as affiliate sites, gift guides, and influencers.

Ahrefs not only enhances the content but also the authority and relevance of single pages.


Does Ahrefs Support Amazon SEO for E-Commerce Sellers?

Yes! Ahrefs just introduced support for Amazon search engine data within its Keywords Explorer.

That means:

  • You are able to find keyword opportunities in Amazon's universe.
  • Vendors can optimize product listings so they rank higher within Amazon itself.
  • You can compare Amazon's vs. Google's demand for a particular product.
  • For Amazon FBA or private label vendors, that is huge competitive leverage.


Can E-Commerce Sites Use Ahrefs for Content Marketing?

Yes. Blog posts, buying guides, how-to posts, and comparison pages are perfect for organic traffic. The Content Explorer of Ahrefs assists in finding:

  • Trending topics in your niche
  • High backlinks and social shares on pages
  • Content gaps between your competitors and your store
  • You can identify opportunities to build product-related content that ranks, establishes credibility, and generates conversions.

For instance, if you are selling kitchen appliances, you can look for top-ranked articles such as "Best Air Fryers for Small Kitchens" and create your version—tweaked and improved.


What Are the Advantages and Disadvantages of Using Ahrefs for E-commerce?

Advantages

  • Very powerful competitor analysis tools
  • In-depth keyword and content information
  • Great backlink tracking for product and category pages
  • Powerful technical website auditing features
  • Amazon and YouTube keyword integration for multi-platform SEO

Disadvantages

  • No native product schema or structured data analysis
  • No e-commerce platform integration (e.g., Shopify or WooCommerce)
  • No on-page optimization recommendations specific to product listings
  • Slightly higher learning curve for e-commerce newbies

Although it has no platform-specific plugins, its raw data and insights can still grow e-commerce brands significantly when applied in the right way.

Is Ahrefs Worth the Price for E-Commerce Businesses?

Ahrefs is not the most affordable tool around. The Lite plan is $99/month, and the Standard plan is $199/month. This might be a drop in the ocean for big brands. But for small businesses, they have to justify this kind of investment.

Let's crunch some numbers:

  • A single well-optimized product page that ranks and drives steady traffic can pay for the tool in weeks.
  • Uncovering high-value keywords that convert to sales adds ROI in the long run.
  • Identifying and repairing technical SEO problems can avoid huge traffic losses.

Strategically applied, Ahrefs pays for itself and usually brings much more value than more affordable or free alternatives.

Frequently Asked Questions

Q. Will Ahrefs work for Shopify stores?

Yes, even though there's no direct integration, you can apply Ahrefs to audit your Shopify website, discover keywords, and spy on competitors. Lots of successful Shopify brands use Ahrefs all the time.

Q. Can Ahrefs assist me in generating backlinks for product pages?

Absolutely. You can identify link prospects such as niche bloggers, industry journals, and affiliate websites pointing to competitive products using Site Explorer and Content Explorer.

Q. How is Ahrefs different from Semrush for e-commerce?

Ahrefs emphasizes the backlink data and competitor analysis, while Semrush features additional PPC tools and content optimization recommendations. Ahrefs is liked by most SEOs due to its purer data and richer backlink investigation.

Q. Is Ahrefs suitable for international e-commerce SEO?

Yes, Ahrefs provides keyword research and rank tracking in more than 170 countries. It is an excellent tool for cross-border e-commerce companies.

Final Verdict: Is Ahrefs a Game Changer for E-Commerce SEO?

After this thorough Ahrefs review, one thing is clear—Ahrefs is a powerful tool for e-commerce SEO when used effectively.

It may not have plug-and-play Shopify integrations or AI content writing features, but it excels in:

  • Competitor research
  • Keyword discovery
  • Backlink tracking
  • Site auditing
  • Content marketing insights

For e-commerce brands that are serious about scaling through SEO, Ahrefs is more than worth the investment. With the right strategy, it can transform your organic presence—and your sales.



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