Email Marketing for Shopify: Grow Your List & Increase Revenue

In the highly competitive world of eCommerce, email marketing remains one of the most powerful tools to boost revenue, improve customer retention, and grow brand loyalty. For Shopify store owners, integrating the right Shopify marketing solution and using an effective Shopify marketing app can unlock exponential business growth. This article outlines everything you need to master email marketing on Shopify and turn your subscribers into repeat customers.

Why Email Marketing Is a Must for Shopify Stores

Email marketing delivers the highest ROI of any marketing channel, averaging $42 for every $1 spent. For Shopify merchants, it provides direct access to both new leads and existing customers, enabling consistent communication, personalized messaging, and scalable automation.

With tools integrated into your Shopify marketing solution, you can segment audiences, automate sequences, personalize offers, and analyze campaign performance in real-time.

Building a High-Quality Email List

1. Use Smart Pop-Ups and Exit-Intent Offers

Capturing visitor emails starts with strategic prompts. Tools like Privy, Justuno, and OptinMonster can be integrated with Shopify to show pop-ups based on scroll behavior, time on page, or exit intent.

Offer an irresistible incentive—10% off, a freebie, or exclusive content—in exchange for an email. These prompts convert better when they are visually engaging and align with the user’s browsing behavior.

2. Leverage Shopify Checkout to Capture Emails

Make sure your checkout process asks for an email address by default. Always enable the “email marketing consent” checkbox in Shopify settings to build your subscriber base passively with every purchase.

Best Shopify Marketing Apps for Email Campaigns

Selecting a robust Shopify marketing app is crucial. Here are some top-rated tools for email marketing success:

Klaviyo

• Deep integration with Shopify
• Advanced segmentation
• Smart automation (abandon cart, browse abandonment, win-backs)
• In-depth analytics

Omnisend

• Omnichannel campaigns (email, SMS, push)
• Pre-built automation workflows
• Drag-and-drop email builder
• Customer lifecycle segmentation

MailerLite

• Intuitive interface
• Pop-up and landing page builders
• Advanced automation
• Affordable for small stores

Creating High-Converting Email Campaigns

1. Welcome Series to Make a Great First Impression

Your welcome email sets the tone. Include:

• A thank-you message
• A clear value proposition
• An exclusive offer
• Social media links
• Clear call-to-action (CTA)

This first email has an open rate of 50-60%—don’t waste it.

2. Abandoned Cart Reminders to Recover Lost Sales

Use behavioral triggers in your Shopify marketing app to send abandoned cart emails. The most effective emails:

• Include images of the abandoned items
• Offer a discount or free shipping
• Create urgency with limited-time offers
• Are sent in a 3-email series (1 hour, 24 hours, 72 hours)

3. Product Recommendations to Drive Repeat Sales

Use AI-driven personalization to recommend products based on browsing and purchase history. Include:

• Related items
• Bestsellers
• “Customers also bought” suggestions

This boosts your average order value (AOV) significantly.

Segmentation and Personalization for Maximum Impact

Your Shopify marketing solution should allow you to segment your list by:

• Purchase behavior
• Geographic location
• Browsing activity
• Customer lifetime value

Create personalized emails with dynamic tags (e.g., [First Name]) and targeted offers. Personalization increases open rates by 26% and click-through rates by over 14%.

Automation to Save Time and Drive Revenue

Top-performing stores use automation to nurture leads and re-engage customers without manual effort. Set up:

• Welcome workflows
• Post-purchase follow-ups
• Birthday/anniversary campaigns
• Loyalty program updates
• Win-back campaigns

With automation, your store stays in front of customers—even when you’re not actively working.

Analyzing Campaign Metrics and Optimizing Performance

Your Shopify marketing app will offer key insights, but focus on:

• Open rate (ideal: 20–30%)
• Click-through rate (CTR) (ideal: 2–5%)
• Conversion rate (ideal: 1–3%)
• Unsubscribe rate (stay under 0.5%)

Run A/B tests on subject lines, email copy, CTAs, and send times to constantly improve performance.

Advanced Tips to Supercharge Your Strategy

1. Use SMS & Email Together

Tools like Omnisend and Klaviyo allow multichannel messaging. Pairing email with SMS can boost abandoned cart recovery by over 30%.

2. Re-Engage Dormant Subscribers

Send re-engagement campaigns with subject lines like “We Miss You” or “Still Interested?” Include a compelling reason to return and make it easy to unsubscribe to clean your list.

3. Add User-Generated Content (UGC)

Include photos, reviews, or testimonials from happy customers in your emails. Social proof increases credibility and drives more sales.

Conclusion: The Future of Email Marketing for Shopify

Email marketing is a core pillar of a successful Shopify store. With the right strategy, tools, and automation in place, your brand can consistently engage, nurture, and convert subscribers into loyal customers. Whether you're using a Shopify marketing solution like Klaviyo or a lightweight Shopify marketing app like MailerLite, the goal remains the same: build relationships, deliver value, and increase lifetime customer value.