Enhancing Packaging with Textured Box Designs

In today’s saturated market, first impressions are important. Packaging nowadays is not simply encasing a certain product. The right packaging can tell a story about a brand and can communicate what it stands for. This is why it is important to choose the best packaging solution and design it perfectly. Packaging that goes beyond the sense of sight includes textured boxes.

Texture is able to add visual interest and touch cues which can aid in enticing consumers into wanting to buy a product. Brands that choose this packaging need to design it attractively so that people will notice it and pick it up allowing them to feel the texture on it.

The following discusses enhancing packaging with the help of textured box designs:

What is a textured box?

Textured packaging is the packaging which employs tactile elements upon the packaging materials. This gives a multi-sensory experience to customers. The design does not only include the visual appeal of the packaging but there is a unique touch feature which enhances the overall presentation of the product. In this way the look and feel of the packaging will be enhanced.

Enhanced look

This packaging type is able to captivate the eyes of shoppers when it is designed attractively. This allows the product to be set apart from the competition. Brands need to design the packaging by keeping in mind colors, images, graphics, etc. The features that attract the consumer base should be used on the packaging design.

When designing the box you must keep your product and brand in mind so that you can create something that attracts. For example high-end products will require packaging that looks luxurious. The packaging design can be minimal and you can include colors like black, rose gold, gold, purple, etc. on the packaging design to make it attract people looking for these goods.

This type of packaging design on printed texture and linen boxes will attract people to the packaging. Some may pick up the box to explore it further. The textured feature you have included on the packaging will then give them a good experience, especially if the texture matches the product you are selling.

Including unique texture impact

Customers wish to get exciting experiences. These boxes can help out here. The tactile sensation that one experiences when touching the box elevates the unboxing experience.

There are different textured impacts that can be considered. For instance embossing can be considered where certain packaging parts get raised to give a three-dimensional impact. This adds an exciting tactile element to the packaging design and even attracts consumers to key parts of the design such as the brand logo. On the other hand, debossing includes pressing particular parts of the packaging inwards, to develop a sunken impact. This effect gives the packaging design a sophisticated look and is suitable when used with minimalist designs.

Raised ink can give the packaging a textured impact. The technique includes applying a special ink which develops a raised texture on drying. Spot UV coating intermingles glossy plus matte finishes giving a contrast which enhances the visual as well as tactile appeal of the box.

When the right effect is used on custom texture boxes, this can make the packaging look appealing and attract.

Strong boxes

The packaging design can only look attractive when the box is strong. When making these boxes you should choose good-quality packaging materials which can include the textured impact and can even protect the product effectively.

Many consumers are even looking for sustainable packaging. You can include textures by employing recycled or biodegradable materials in the packaging design. This will show your brands commitment to sustainability. Environmentally conscious consumers will be drawn to packaging like this and your product will even be protected.

Cardboard texture and linen boxes can be considered if you want to attract eco-conscious consumers to what you are selling. The textured and appealing look of the packaging will draw people’s attention and they will be impressed that your packaging is sustainable as well.

Functional packaging design

The packaging design that is functional will make life easier for customers. Employing texture on the boxes can even enhance the functionality feature of the packaging. For instance, an embossed or even textured surface is able to provide people with a better grip, stopping products from falling out of ones hands.

Texture is even able to add an extra layer of protection for the items inside the box. This is by limiting the effect of external factors.

Adding textural elements to the packaging design can have a major impact on customers’ perceptions of your merchandise. It is important to not underestimate the power of giving shoppers a memorable experience. You can create a lasting impression on consumers and set your company apart when you design the packaging of your product right. Texture and linen packaging is able to enhance the look of a product when it is designed perfectly.