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Written by Shalu Dhama » Updated on: January 04th, 2024
IMARC Group, a leading market research company, has recently releases report titled “Exhibition Organizing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032" the global exhibition organizing market size reached US$ 32.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach US$ 46.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.91% during 2024-2032. The increasing number of different events, government initiatives to organize exhibitions supporting artisans, and the rising usage of social media for promotional purposes represent some of the key factors driving the market.
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Factors Affecting the Growth of the Exhibition Organizing Industry:
Rapid globalization and the increasing international trade and interconnectedness represent one of the primary factors facilitating the market growth. In addition, the rising participation of businesses in exhibitions around the world is providing valuable market insights. Companies can gather information about local market trends, consumer preferences, and competitive landscapes, aiding in better decision-making. Exhibitions also promote cultural exchange, allowing attendees to experience products, services, and ideas from different parts of the world. This fosters cross-cultural understanding and can lead to increased demand for globally diverse offerings.
Rapid advancements of technology is offering a favorable market outlook. The development of digital tools, online platforms, and cutting-edge technologies are enhancing the overall impact of exhibitions. Apart from this, the evolution of virtual exhibitions is allowing participants to engage with a global audience without the need for physical presence. These digital showcases enable companies to display products and services, conduct live demos, and interact with attendees in real time. Online platforms make it easy to register, purchase tickets, and access event information, reducing administrative hassles.
The growing emphasis on sustainability and environmental awareness is creating a positive outlook for the market. Companies and organizers are increasingly adopting eco-friendly practices and integrating sustainability into every aspect of exhibitions. Additionally, various exhibition organizers are adopting eco-friendly practices, such as reducing waste, minimizing energy consumption, and promoting recycling. These efforts align with the growing environmental consciousness of attendees and exhibitors. Along with this, the rise of virtual exhibitions and digital platforms is reducing the carbon footprint associated with travel and on-site resources.
Leading Companies Operating in the Global Exhibition Organizing Industry:
Exhibition Organizing Market Report Segmentation:
By Area:
5,000 to 20,000 square meters represented the largest segment due to its versatility, accommodating a wide range of industries and exhibitors while offering a manageable scale for organizers to efficiently plan and execute successful exhibitions.
By Application:
Art exhibitions dominate the market due to their enduring appeal, drawing diverse audiences and collectors while providing a platform for artists to showcase their creativity and cultural significance.
Regional Insights:
North America's dominance in the market is attributed to its robust economy, diverse industries, and a high concentration of businesses seeking to connect with domestic and international audiences through exhibitions.
Global Exhibition Organizing Market Trends:
The rising trend towards hybrid and virtual events models represents one of the primary factors influencing the market positively. Hybrid events break down geographical barriers, making it possible for individuals from around the world to participate. This accessibility fosters inclusivity by accommodating attendees who face travel restrictions, time zone differences, and physical limitations.
The increasing emphasis on personalization and engagement strategies within exhibitions is strengthening the growth of the market. Organizers are harnessing data analytics to understand attendee preferences and behaviors. This data is used to personalize content, recommendations, and experiences, creating a more relevant and engaging event for each participant.
Other Key Points Covered in the Report:
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC Group’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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