Eye Tracking Solutions Market Analysis: Exploring the Global Landscape

According to TechSci Research report, “Global Eye Tracking Solutions Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”. Global Eye Tracking Solutions is anticipated to project robust growth in the forecast period with a CAGR of 28.46% through 2029. The rapid development of technology and the increasing need for real-time data for customer behavior analysis are two major factors driving market expansion. Artificial intelligence (AI) and augmented and virtual reality (AR/VR) are becoming more and more common in consumer electronics. For instance, Meta revealed in October 2022 that the premium Quest Pro glasses—which include enhanced resolution and integrated eye-tracking—will be available. Therefore, the growing integration of AR and VR into eye-tracking systems is likely to facilitate market growth in the years to come.

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Based on Waste Type, Municipal solid waste is expected to hold the largest share of Eye Tracking Solutions market for during the forecast period,

Based on Region, North America will dominate the market, Throughout the projected period, North America is anticipated to have a substantial growth in the eye-tracking market. A high rate of adoption of cutting-edge technologies and a rise in the use of automation and sensors across the region are expected to support market growth. Furthermore, the sophisticated healthcare system in the United States has promoted the adoption of innovative practices, leading to the expansion of regional markets.

Report Scope: 

This report delves into the Global Eye Tracking Solutions Market, examining various segments and industry trends:

Global Eye Tracking Solutions Market, By Solution:

• Hardware
• Software

Global Eye Tracking Solutions Market, By End User Industry:

• Retail and Advertisement sector
• Automotive and Transportation
• Media and Entertainment
• Aerospace and Defense
• Consumer Electronics
• Other

Global Eye Tracking Solutions Market, By Region:

North America

• United States
• Canada
• Mexico

Asia-Pacific

• China
• India
• Japan
• South Korea
• Indonesia

Europe

• Germany
• United Kingdom
• France
• Russia
• Spain

South America

• Brazil
• Argentina

Middle East & Africa

• Saudi Arabia
• South Africa
• Egypt
• UAE
• Israel

It is projected that using eye tracking more frequently to enhance performance in sports and entertainment will promote regional development. For instance, the neurotechnology startup SyncThink, which collaborates with more than 20 professional and collegiate sports teams, declared in September 2022 that it planned to accelerate its rate of expansion in the field of brain healthcare. The Eye-Sync eye-tracking analytics program, which interfaces with a virtual reality headset, is used by numerous professional and collegiate sports teams in the US to track athlete fatigue and detect concussions. Permission has also been granted for the company to advertise its goods in Europe.

Government spending on eye-tracking technology to enhance the health and safety of army aviation personnel is expected to drive market expansion in the field over the course of the forecast period. For instance, a cooperative research and development agreement was signed in March 2022 between the United States Army Aeromedical Research Laboratory (USAARL) and EyeTracking, LLC, a San Diego-based business that employs eye-tracking technology to measure human performance objectively. Maximizing mission effectiveness while protecting the safety and well-being of Army aviation soldiers and other Warfighters is the aim of the USAARL. This means establishing secure protocols to monitor their psychological, physiological, and behavioral well-being while they are at work.

Since eye trackers are being thoroughly researched and used to improve driver safety by eliminating distractions and sending out timely alerts to lower the likelihood of accidents, it is expected that demand for them will rise in tandem with the increased production of vehicles. According to OICA, the US produced 9.17 million cars overall in 2021. Thus, the high level of car production in the area creates an environment that is favorable to the expansion of the market being studied.

 Key market players in the Global Eye Tracking Solutions Market are the following:

• Tobii AB
• SR Research Ltd.
• Seeing Machines Ltd
• ERGONEERS GmbH
• EyeTech Digital Systems Inc
• FOVE, Inc.
• iMotions A/S
• Gazepoint Research Inc
• Eyegaze Inc. 
• Noldus Information Technology BV 

 

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 “The market for eye tracking solutions is driven by a number of important factors that have contributed to its impressive rise to prominence and broad acceptance. These factors include the development of technology, the rise in the need for user insights, and the broad range of industries in which eye tracking technology is being applied. Technological Developments: The accuracy, precision, and affordability of eye tracking solutions have greatly increased thanks to ongoing developments in eye tracking hardware and software. A wider range of industries now find technology more.

Emerging Technologies Integration: Integration with emerging technologies like augmented reality (AR) and virtual reality (VR) is driving demand for eye tracking. These technologies benefit from eye tracking for gaze-based interactions and enhancing immersive experiences. Increasing Awareness and Adoption: As more businesses and industries recognize the value of eye tracking, its adoption continues to grow. The technology's success stories and proven benefits drive market expansion as organizations seek a competitive edge by utilizing Eye Tracking Solutions. Overall, the global Eye Tracking Solutions market is flourishing due to its ability to provide crucial insights, its adaptability across industries, and continuous technological improvements, making it an indispensable tool for understanding and improving user experiences and human-computer interactions.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Eye Tracking Solutions Market – Global Industry Size, Share, Trends, Opportunity, and Forecast 2019-2029 has evaluated the future growth potential of the Global Eye Tracking Solutions Market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the Global Eye Tracking Solutions Market.

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