Find 12 Effective Ways to Measure Press Release Success

Do you know how to measure press release success of your distribution campaign? If not, find out the 12 easy steps and metrics to measure the success of PR campaigns.

A press release is one of the most crucial elements of all kinds of businesses as its distribution can bring growth, popularity, and organic exposure for the company. However, the task does not end after distribution as you need to monitor and measure the effectiveness of the PR campaign. Based on the data, you can understand whether it was a successful campaign or if there is still room for improvement in the campaign. In order to measure press release success you need to follow some effective ways and find the right metrics.

12 Effective Ways to Measure PR Success

• Media Pickups

The number of media pickups as well as its quality, spread, and reach are the best metrics to find out whether your distribution campaign is working effectively or not. While some agencies can offer you guaranteed placements, sometimes you need to monitor and find out whether you are gaining exposure from credible sources or not. You should also check whether the campaign is oriented in your industry or not.

• Follow-up Stories

After your PR distribution, journalists and editors can also publish a follow-up story if the topic interests them. They are more likely to take a step further by publishing a follow-up story that reaches potential clients and customers from the niche. It puts your story in a higher priority position and so, the more follow-ups you get, the better buzz you can create in the market.

• Social Media Activities

Social media platforms like Facebook, Instagram, and Twitter are heavily flooded with online users and these platforms have become a key aspect for the success of the PR campaign. Check out whether someone has mentioned your company name or expressed any sentiment regarding your brand on social media. Positive posts can increase your popularity in the market.

• Mention in Newsletter

There are many types of media outlets that produce digital newsletters and getting featured in them can help to gather organic attention from a huge number of potential users with credibility.

• Inclusion of News Aggregator

A variety of news aggregators in the distribution network can help to improve your company’s SEO and online presence on the search engine result pages. It is more effective when the distribution campaign is targeted based on the industry.

• Clicks on Links

Link clicks are one of the easiest metrics that help to understand how many clicks your press release has received. Just like the number of website visitors, it can show whether most readers are interested in your business or not.

• Site Visits

By clicking on the link, users are more likely to check the official website and site visits can show the number of them. The more visits your website gets, the more traffic and engagement will come following.

• Referral Web Traffic

Site referrals are considered to be a subset of overall web traffic which shows the number of users who have visited the website directly from another website, without searching for the site on Google.

• Backlinks

Backlinks are related to referral traffic which shows the number of people who visit your website through other stories on different sites. This metric is widely dependent on on-site visit link clicks that help to improve search engine optimization (SEO) efforts.

• Email Subscribers

More than 83% of the global consumers like email as their mode of communication with a brand and the more email subscribers you get, the more successful your PR campaign will become.

• Inbound Calls

A lot of people like to follow the old-fashioned way of calling and they directly call the company if it piques interest among them. So, the number of calls also matters.

• Social Followers

Are you getting new followers on the social media accounts of your brand? It could be a positive sign that your PR has worked successfully in gaining their attention.

Follow the aforementioned metrics and get help from the professionals to get more accurate measurements. Modern AI-powered tools can also become very handy in this case.