From Enquiries to Enrollments: How PlanEdu Simplified Student Counseling Using WhatsApp for Education Powered by BizMagnets

PlanEdu, a trusted name in overseas education since 2008, faced a modern challenge — managing hundreds of student inquiries, document submissions, and counseling schedules manually. With students seeking quick, transparent guidance for study abroad options, PlanEdu needed a smarter, faster, and more scalable engagement system.

That’s where BizMagnets WhatsApp Flows stepped in — turning their slow, form-heavy admissions journey into a sleek, conversational experience students actually enjoyed.

Let’s explore how PlanEdu streamlined operations and boosted student conversions with BizMagnets.

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📌 The Challenge: Manual Inquiry Management, Missed Leads, and Long Turnaround

Before switching to BizMagnets, PlanEdu’s team juggled student inquiries through emails, web forms, and phone calls:

1). Counselors spent hours answering repetitive questions like “What are the best countries for MS in CS?” or “How much IELTS score is needed for Canada?”

2). Students had to wait for manual follow-ups and document verification.

3). Appointment scheduling was done via back-and-forth WhatsApp messages or phone calls.

4). Marketing teams struggled to track where leads dropped off or which campaigns worked.

This approach wasn’t just time-consuming — it caused delays, reduced lead conversions, and overwhelmed their counselors.

✅ The Solution: Guided Student Journeys with BizMagnets WhatsApp for Education

BizMagnets brought automation, personalization, and structured communication to PlanEdu’s student counseling with WhatsApp Flows. The impact? Smoother student journeys, higher conversions, and efficient operations.

1. Instant Inquiry Handling via Conversational Flows

Students can select their study destination, interest area (UG, PG, MBA), and preferred intake month.

  1). Based on inputs, relevant course and university info is shared instantly.

  2). Eligibility checks are built into the flow, saving counselors hours of initial screening work.

  3). Result: Over 70% of daily student queries now handled without human involvement — faster and more reliable.

2. Click-to-WhatsApp Campaigns for Lead Generation

BizMagnets enabled PlanEdu to turn ad clicks into conversations with:

  1). Click-to-WhatsApp buttons on Google and Meta ads.

  2). Contextual messages based on the campaign — e.g., “Get Free Counseling for Canada 2025 Intakes.”

  3). Automatic student segmentation based on interest, destination, and timeline.

This brought down the average response time and improved lead-to-booking conversions by 3.2x.

3. Automated Appointment Scheduling

  1). Students now book counseling slots directly through WhatsApp.

  2). Integration with Google Calendar helps avoid double-booking.

  3). Reminder messages reduce no-shows by 40%.

This helped counselors focus on advising, not admin tasks.

4. Document Submission and Status Tracking

PlanEdu receives hundreds of transcripts, SOPs, and LORs daily. BizMagnets streamlined the process by:

  1). Enabling document uploads within WhatsApp.

  2). Auto-replies confirming receipt and next steps.

  3). Real-time status updates for each application stage.

This improved transparency for students and reduced anxiety around application timelines.

5. Post-Counseling Engagement and Offers

  1). Students receive timely follow-ups about intake deadlines.

  2). WhatsApp Flows share scholarship updates, visa deadlines, and interview prep resources.

  3). Promo campaigns like “Free IELTS Mock Test for Early Applicants” drive urgency and conversions.

This keeps students engaged even after the first touchpoint, turning inquiries into admissions.

💬 WhatsApp API Pricing: Budget-Friendly Engagement at Scale

WhatsApp’s conversation-based pricing allows PlanEdu to:

  1). Group multiple interactions in a single session, keeping costs low.

  2). Use pre-approved templates to deliver bulk messages cost-effectively.

  3). Track ROI per student engagement through the BizMagnets dashboard.

👉 Want to understand WhatsApp API pricing for your education business? Book a cost breakdown demo:

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Why BizMagnets Was the Smart Choice for PlanEdu

With BizMagnets WhatsApp for Education, PlanEdu didn’t just digitize — they elevated the entire counseling experience.

🚀 Inquiry-to-enrollment speed improved dramatically.

🧠 Counselors focused more on advising, less on admin.

📊 Marketing and counseling became data-driven and measurable.

💡 Students enjoyed a modern, conversational experience they expect from digital-first brands.

Final Thoughts

PlanEdu’s transformation shows what’s possible when legacy processes meet modern communication. With BizMagnets WhatsApp Flows, they turned scattered leads into structured journeys — improving outcomes for both students and counselors.

👉 Want to simplify your admissions process like PlanEdu?

👉 Book your personalized BizMagnets demo today: https://bizmagnets.ai/book-a-demo/