Gluten-Free Products Market is Expected To Grow at a CAGR of 7.1% by 2032

Written by Business News  »  Updated on: November 12th, 2024

Summary:

  • The global gluten-free products market size reached USD 20.7 Billion in 2023.
  • The market is expected to reach USD 39.0 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032.
  • North America leads the market, accounting for the largest gluten-free products market share due to high awareness of gluten-related disorders.
  • Bakery products accounts for the majority of the market share in the product type segment due to their widespread consumption.
  • Based on the source, the market has been divided into animal source (dairy and meat) and plant source (rice and corn, oilseeds and pulses, and others).
  • Conventional stores remain a dominant segment in the market owing to their extensive reach and ease of access.
  • The rising health awareness among the masses is a primary driver of the gluten-free products market.
  • Rapid product innovation and increasing incidence of gluten-related disorders are reshaping the gluten-free products market.



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Industry Trends and Drivers:

Rising Health Awareness:

The increasing focus on health and wellness has significantly contributed to the growth of the gluten-free products market. While gluten-free diets were initially designed for people diagnosed with celiac disease or gluten sensitivity, more consumers are embracing these products as part of a broader health-conscious lifestyle. This trend is fueled by the perception that gluten-free products may promote better digestion, reduce bloating, and enhance overall well-being, even for those without medical conditions.

Many consumers are also seeking alternatives to processed foods, often associating gluten with wheat-based products that are seen as overly refined or unhealthy. Additionally, the growing access to information through the internet and social media platforms has made consumers more informed about the potential health implications of their dietary choices, pushing them to explore gluten-free options.

Product Innovation:

The gluten-free products market has experienced rapid growth thanks to the variety and innovation in product offerings. Manufacturers are investing heavily in developing gluten-free alternatives that match the taste, texture, and nutritional profile of traditional products. These innovations extend beyond basic staples such as bread and pasta to include a wide array of gluten-free snacks, cereals, beverages, and ready-to-eat meals. Additionally, advances in food technology have improved the quality of gluten-free products, which were once criticized for being dry or flavorless.

New formulations using alternative grains like quinoa, buckwheat, and rice, alongside the inclusion of protein-rich ingredients, are offering consumers healthier and tastier options. With this shift, gluten-free products are no longer confined to health food stores but are now widely available in mainstream grocery stores and online platforms.

Increasing Incidence of Gluten-related Disorders:

The growing awareness and diagnosis of gluten-related disorders, particularly celiac disease and non-celiac gluten sensitivity have significantly contributed to the rising demand for gluten-free products. Celiac disease is an autoimmune disorder where ingesting gluten leads to damage in the small intestine, making a gluten-free diet the only treatment. As diagnostic techniques improve and awareness among healthcare providers increases, more individuals are being diagnosed and shifting to gluten-free diets as a necessary lifestyle adjustment.

Beyond celiac disease, many people experience non-celiac gluten sensitivity, which presents similar symptoms but without the autoimmune response. As this condition becomes more widely recognized, a larger portion of the population is adopting gluten-free diets, further fueling market demand.

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Gluten-Free Products Market Report Segmentation:

Breakup By Product Type:

  • Bakery Products
  • Snacks & RTE Products
  • Pizzas & Pastas
  • Condiments & Dressings
  • Others

Bakery products account for the majority of shares due to their widespread consumption and the availability of a wide range of alternatives like bread, cakes, and cookies.

Breakup By Source:

  • Animal Source
  • Plant Source

Based on the source, the market has been divided into animal source (dairy and meat) and plant source (rice and corn, oilseeds and pulses, and others).

Breakup By Distribution Channel:

  • Conventional Stores
  • Specialty Stores
  • Drugstores & Pharmacies

Conventional stores represent the majority of shares because of their extensive reach and ease of access, making gluten-free products more available to mainstream consumers.

Breakup By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

North America holds the leading position owing to high awareness of gluten-related disorders, advanced product offerings, and a strong health-conscious consumer base.


Top Gluten-Free Products Market Leaders: The gluten-free products market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

  • Kraft Heinz Company
  • Hain Celestial Group
  • Boulder Brands
  • General Mills
  • Pinnacle Foods
  • Kellogg's
  • Hero Group
  • Freedom Nutritional Products
  • Warburtons
  • Barilla Group
  • Glutamel
  • Raisio Group
  • Dr. Schär Company
  • Domino's Pizza Enterprises
  • Alara Wholefoods Ltd
  • Genius Foods
  • Enjoy Life Foods
  • Silly Yak Foods

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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