Have You Mastered These Critical Skills in Your PPC Training?

PPC (pay-per-click) is an excellent strategy to supplement organic traffic strategies by applying measurable short-term gains. It generates instant results and provides immediate brand visibility. But all of it depends on your Campaign! Do you know digital advertising spending is projected to touch the $513 billion mark in 2025? And PPC is a significant part of it. PPC training in Chandigarh is a great way to head-start your career, given the abundance of masters and experts.

However, if you do not have an idea what the essential skills you need to master during your course, you can miss building a strong foundation which can hamper the rest of your entire career.

This article will help you to know and build awareness if you are thinking of signing up for PPC courses in Chandigarh or even if you are a working professional looking to test and upgrade yourself.

What is PPC & How Does It Help in Digital Marketing?

PPC is a dynamic strategy in which advertisers place an ad on major search engines and key social media platforms. The model works on the basis of pay every time your (advertiser) ad is clicked by users.

Advertisers identify certain keywords or, in simpler terms, queries related to the brand or service that users are searching for! After the identification, they place a bid on platforms like Google, Microsoft, and Meta with a certain amount of budget.

Once they receive a confirmation of their bid, the respective platform will start displaying ads on the particular keyword/search query whenever users search for the same.

So next time you see a “sponsored” mark on the Google result, it means some experts are trying to tell people to come and explore their new and rising brand.

Key Components of A PPC Campaign

The success of a PPC campaign largely depends on how well a campaign is executed. To achieve desirable results, a PPC expert needs to focus on various components, including keyword research and making a compelling ad copy.

Here are a few components that act as determining factors of a successful PPC campaign:

• Keywords: Keywords are the search terms on which advertiser wants to tell users about their brand. The entire campaign depends on keyword selection as well-researched terms will help the brand to reach the intended audience.

• Ad Copy: Ad Copy simply means the content of the ad that is displayed on your screen. It includes headlines, descriptions, URLs, and even images. The more engaging the ad will be, the higher the conversion rate - It’s simple maths!

• Landing Page: On clicking on the ad, the page where the user will be taken is known as the landing page. It is usually the service or brand highlighted page.

• Ad Extensions: To make the ad more user-friendly, publishing platforms allow certain extensions such as contact number, location, pricing, or any call-out phrase such as “Available 24/7.”

• Bidding Strategy: To optimize the budget of an advertiser, a PPC expert needs to set a bidding strategy. They need to consider various factors such as manual vs automated CPC (cost-per-click), CPA (Cost Per Acquisition), and Return on Ad Spend.

• Campaign Types: Optimizing the campaign leads to better conversion rates. Depending on the nature of the service or brand, a PPC expert shall choose the campaign type. It can be a text display, shopping tabs, video campaigns, or simple text appearing in the SERPs (Search Engine Result Pages).

Crucial Techniques You Must Know As A PPC Expert

In order to become a PPC specialist, there are several factors that matter. Now, some of them are written in the rule book but some are more analytical and strategical. Certainly, the latter comes with experience and experiments.

Nevertheless, let’s talk about some of the most essentials, and this list will be a mix of both!

1. Keyword Research and Analysis

A PPC expert has to be excellent at identifying the right keywords for the right brand to target the right audience. You shall be efficient at using multiple research tools such as SEMrush, Ahrefs, and Google Keyword Planner.

While researching keywords, you should keep in mind that you do not over-rely on these tools and the stats given by them. Take them as a reference, compare the stats of different tools, and triangulate based on published content, top-performing content, and user behavior.

2. Effective Campaign Setup

The efficiency and efficacy of the campaign also depend on how the setup is done. Do you consider structuring your campaign with proper segmentations as discussed in Ad Copy and Ad Extensions in the previous heading?

Another important thing that is a diminished practice among specialists is to analyze the publishing platform regularly. Keeping updated with the algorithm can prove to be helpful as it will help you make a campaign that is more search engine friendly. Several PPC training academies in Chandigarh conduct assignments where you are required to assess the trends of various platforms.

3. What Appeals Gets Sold

This is the general thumb rule of every marketing strategy. And it also applies to digital marketing with the same significance. You shall prepare a compelling copy, which instead of having call-to-actions, has user-friendly call-to-actions. CTAs directly impact conversions.

Make CTAs that users can imagine and relate to!

4. Landing Page Optimization

Optimizing the landing page is important to retain users. This is the destination for all the users who have clicked on your campaign. As the saying goes, “First impression is the last impression.”

So make sure that you show them only the best version. Provide exactly and concisely what they have come for!

5. Impact of Quality Score on the Campaign

You should be able to assess the quality score of the campaign that you have prepared. The quality score is measured on a scale of 1 to 10. A campaign with a good quality score can show higher on the SERPs without impacting the budget significantly.

There are various factors that come into play while measuring the ad campaign. These are mainly,

• Ad Relevance

• Click-Through Rate

• Landing Page Experience (User Engagement and Bounce Rate)

6. Performance Tracking

Performance tracking is the most essential step that you should add to your weekly/monthly planner. It can help you to identify possible optimization, improve your campaign, assess the result, and even set a budget for the next campaign for the same brand.

If you are experimenting with certain methods that you think can become trendsetters, then you need to track the performance more rigorously. SEO PPC training academies in Chandigarh provide dummy projects where you can devise experiments and prepare a comprehensive report after doing thorough tracking.

7. Taking Advantage from Remarketing

Also known as Retargeting, is one of the most effective methods to increase the conversion rate. In remarketing, advertisers are pushing their brand to the users who already have noticed them. This increases the probability of attracting more potential buyers.

You might have noticed many popular brands keep on posting ads for the same product again and again but with slight variations such as changes in banners, face or hook lines. The root idea here is to keep showing to your customers so that they don’t forget you!

This is a strategic and analytical approach that PPC specialists can also employ but with proper optimization and modification.

8. A/B Testing

Conducting an A/B test applies to all the platforms and campaigns. Compare two components side by side to see which one has more potential and which can deliver the best results.

To conduct A/B testing, focus only on specific elements that you want to compare. It could be a few words in the headline or in the product description.

9. Audience Analysis

Conducting a thorough analysis ensures that you are targeting the right people who are actually interested in a similar type of service that your brand offers. To eliminate irrelevant audiences, you can use various techniques such as addressing negative keywords in which you avoid certain keywords while appearing in result ads.

Also, audience analysis helps you to determine how successful your ad campaign was.

10. Communication & Active Response

Last but not least is a responsive mindset. All the successful PPC specialists have different strategies that they have tried and tested again and again. Surely, you need to play by the book to avoid any financial loss for the advertisers, but you can experiment and conduct research on dummy projects.

Maintaining transparent communication with your client about the ongoing campaign helps to build trust, which can go a long way in your career. Don’t be afraid to apply creative strategies that you believe can achieve significant success; however, only after conducting thorough market research before employing it on a full scale.

Where To Look for the Best PPC Training in Chandigarh?

While signing up for PPC training, make sure the training academy provides a live environment for hands-on experience or dummy projects where you can test your skills. At DIGI Brooks Academy, we provide expert guidance who have years of expertise in their respective field and focus on building a deep conceptual understanding instead of simply teaching the definitions and methods. At our academy, you will get hands-on experience to apply your knowledge in the live environment and collaborate with international clients from day one of your work!