How can you effectively use Every Door Direct Mail postcard for local marketing?

We’re living in the digital era. Still, tangible things have their own aura. This is applicable to local marketing as well. And, to successfully drive a campaign, EDDM comes in handy. This is perhaps the most inexpensive way to reach out to a larger targeted audience. With EDDM postcard printing, you can involve a larger number of potential consumers in any given zip code. Cut through the noise and convey your message to the homes and businesses with every door direct mail printing. Check how to ensure maximum impact of your EDDM campaign by using EDDM postcards.

What do you know about EDDM?

Before you opt for print EDDM postcards and leverage them, you must understand what every door direct mail is. It is a facility from the United States Postal Service specially designated for businesses that want to send postcards, brochures or flyers to every single address in a given locality. For sending every door direct mail, there’s no requirement to buy a costly mailing list, nor do you need to buy address labels. And this is the specialty of EDDM. It’s easy, simple, fast and good. With EDDM, you can target a specific region depending on zip codes while easing the delivery process of your message.

How to make proper use of EDDM postcards for local marketing of your brand

• Select your target locality – At the onset, you need to determine where you need to deliver your content. Make use of the USPS EDDM option to pick specific postal routes and neighborhoods depending on the postal codes, demographics and other geographic factors. Try to be more precise about selecting your area. It’ll help you reach out to your customer base easily and quickly.

• Create an attractive design – Once the target area is determined, you have to zero in on the design of the postcards. It’s all about making the first impression that will last forever. Remember, you’ll have minimal space to write your content. So use the space judiciously. Your every door direct mail postcards should be designed with bold colors, clear messages, proper branding and good offers.

• Include an effective call to action – How do you want your target audience to act after receiving your EDDM postcards? A clear and convincing yet simple call to action is necessary for driving involvement. Whether you want them to visit your website, sign up for newsletters, redeem coupons or something else, you need to ensure that the recipient understands what exactly the next step is for him or her in case the person is interested in your product or service.

• Mind the time – Choosing the proper time for the postcard printing campaign can make a difference in terms of the success of the campaign. Factors such as holidays, local events, or the recurrence of your product or service should be considered. For instance, if you’re a restaurant owner, it would be good for you to send EDDM postcards with special deals during holidays or local events.

• Calculate and enhance the outcomes – Once the campaign is launched, it’s important that you keep track of its effectuality. You must have a simple tracking system like landing pages or promo codes, to compute how good your postcards are converting. Now analyse the result to adjust targeting, messaging and designing for upcoming campaigns.

Every door direct mail marketing is probably one of the most effective ways to endorse your products to the local consumers without costing you an arm and a leg. By making use of EDDM postcard printing, your business is able to reach a huge number of houses and businesses in a particular area. This makes EDDM a perfect solution for the promotion of local services, limited time offers, important events or something special. With a proper technique – clean design, target areas, and a convincing call to action, your postcards can drive new potential consumers through your door while boosting your sales and increasing brand awareness in the surrounding.