Written by Hritika sahu » Updated on: June 17th, 2025
China’s demand for mutton is on the rise, driven by shifting dietary patterns, increasing health awareness, and the ongoing search for diverse sources of high-quality protein. Traditionally consumed in the northern and western provinces, mutton has now gained broader appeal across urban and semi-urban regions, with rising consumption both at home and in restaurants.
According to the China Mutton Market Report, the market was valued at approximately USD 55 billion in 2023 and is expected to grow at a CAGR of 4.5% through 2029. The market’s expansion is being shaped by both increased domestic production and higher import volumes to meet the growing protein demand.
The China mutton market is segmented into:
Frozen and imported mutton continues to be in high demand in urban areas due to scalability and longer shelf life, while fresh cuts dominate rural and traditional markets.
China imports a significant share of its mutton from New Zealand, Australia, and Uruguay to supplement domestic production. These imports cater to both premium retail customers and foodservice operators seeking consistency in quality and supply.
The government continues to explore bilateral agreements to stabilize meat imports and reduce logistics disruptions in the cold chain.
The China mutton market is evolving rapidly as health trends, cultural preferences, and protein diversification continue to shape consumer demand. With government support, expanding distribution networks, and innovation in product offerings, mutton is poised to become a consistent player in China's modern meat landscape.
For industry stakeholders, the market presents strong potential across supply chain development, product innovation, and cross-border trade partnerships.
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