How Much Does an Amazon PPC Agency Cost?

If you sell on Amazon, you might have heard about Amazon PPC Services. PPC stands for Pay-Per-Click. It's a type of online ad. Many sellers use Amazon PPC to show their products to more people. But often, people also hear the term CPC and wonder how it is different.

This article explains what CPC and PPC mean, how they work on Amazon, and how they are connected. We’ll also talk about other helpful terms like LPN barcode Amazon to give you a full view of the ad system.

What is PPC?

PPC stands for Pay-Per-Click. On Amazon, it is a paid ads system. You run ads to show your product when someone searches for a keyword. You only pay when someone clicks your ad. That’s why it’s called "pay per click."

Example:

 If you sell baby shoes and run a PPC ad for the keyword "baby sneakers," your ad will show up when someone types this in Amazon search. If they click your ad, you pay a small fee.

There are 3 main types of Amazon PPC ads:

Sponsored Products (show individual items)

Sponsored Brands (show your brand logo and a few products)

Sponsored Display (target people who viewed your items or similar ones)

What is CPC?

CPC stands for Cost-Per-Click. It is a number. It tells you how much you pay for each click in your PPC campaign. So, CPC is not a type of ad. It's just a result or measurement in your PPC ads.

Example:

 If you spend $10 and get 20 clicks, your CPC is $0.50.

In short:

PPC is the type of advertising.

CPC is the amount you pay per click in that advertising.

They are part of the same system, but they are not the same thing.

Why CPC Matters

CPC is important because it helps you measure your ad costs. A high CPC means you are paying more per visitor. A low CPC means you get more clicks for your money.

But low CPC is not always better. If those clicks don’t lead to sales, you lose money. You must look at both CPC and ACoS (Advertising Cost of Sales) to see how well your ads are working.

How to Lower CPC on Amazon

Here are some tips:

Use the right keywords.

Avoid broad terms that don’t match your product.

Use negative keywords to block bad traffic.

Improve your product listings (title, images, reviews).

Try manual campaigns to control bids better.

A clean and clear backend system also helps. That’s where LPN barcode Amazon comes in.

What is LPN Barcode Amazon?

LPN stands for License Plate Number. It’s a special barcode Amazon uses in its warehouses. If Amazon finds a damaged product or returns, they may relabel it with an LPN barcode.

For sellers, LPN barcodes mean:

You can’t resell that item through FBA (Fulfilled by Amazon).

You should track it to avoid loss or wrong inventory counts.

Why mention it in a PPC article? Because ad results often link to your inventory quality. If Amazon shows LPN-labeled items in your account, you may face stock errors. This affects your campaigns. Always check your inventory for such items and ask Amazon to remove or fix them.

What Affects the Cost?

The cost of Amazon PPC services depends on a few things:

1. Number of Products

If you have many products, campaigns take more time and research. More products mean higher fees.

2. Ad Spend

If your ad budget is large, the agency has more to manage. That increases the cost.

Amazon PPC Services: Do You Need Help?

Running PPC ads takes time. Many sellers use Amazon PPC Services to manage their ads. These services include:

Keyword research

Ad campaign setup

Bid management

Daily tracking and reports

ACoS and ROI improvement

If you're busy or unsure how to optimize ads, hiring a service might save you money in the long run.

Final Thoughts

To succeed on Amazon, you need to understand both PPC and CPC. PPC is the method. CPC is the cost inside that method. Watch both closely to keep your ads effective and profitable. And don’t forget to keep an eye on your inventory — especially for items with an LPN barcode Amazon may have added.

Running ads smartly saves money and helps you grow your sales over time. Whether you manage it yourself or use Amazon PPC Services, knowing the difference between CPC and PPC is the first step.