Written by IMG global infotech » Updated on: June 13th, 2025
In a modern high-tech world, customers want the best convenience. Users demand fast and stable delivery through a mobile phone. Such an increase in demand has given rise to the establishment of popular platforms such as HelloFresh, the premier meal kit delivery service in Australia that is changing the face of home dining by offering its clients ready-to-cook meal kits that are delivered directly to their doorstep.
According to Statista, the online food delivery market in Australia is projected to attain a spectacular US$9.54 billion by the close of 2025. It is a thriving business, which has attracted the attention of new businesses and entrepreneurs who want to cash in on the trend. And in case you want to start a similar platform, you need to find a decent food delivery app development company to cooperate with to guarantee success.
Australia's meal kit and on-demand food app development market is booming. The pandemic reshaped dining habits, and Australians increasingly turned to food delivery mobile app services. Key players like HelloFresh, Marley Spoon, and Youfoodz dominate the space, offering convenience through subscription-based food delivery apps.
Surge in demand for healthy, customizable meal kits.
Growth of subscription-based models.
Increase in investments in food tech startups in Australia.
The growing appetite for these services is a clear sign: now is the time to enter the food delivery app development space.
Developing a HelloFresh clone app means creating a simple and intelligent experience. Here are the critical app features for food delivery that you must include:
a. User Registration and Profile Management
A smooth onboarding experience using email, mobile, or social logins.
b. Restaurant and Menu Browsing
For meal kit apps, this includes browsing meal plans and recipes based on dietary preferences.
c. AI Meal Recommendation System
Use AI to suggest meals based on user history, dietary needs, and preferences.
d. Real-Time Delivery Tracking
Allow users to track the status of their order from the kitchen to their doorstep.
e. Secure Payment Gateway
Integrate multiple payment options (credit/debit cards, wallets, UPI) with encryption and fraud protection.
f. Push Notifications
Send reminders about meal deliveries, offers, or subscription renewals.
g. Rating & Feedback System
Essential for improving service and retaining customers.
h. Admin Panel Features
Order and subscription management dashboard
Inventory control system
Analytics and reports
Customer support and CRM tools
i. Advanced Tech Additions
Voice search for recipes
AR-based recipe visualization
Loyalty points and coupons
Let’s explore the factors that impact HelloFresh app development cost.
a. App Complexity
A basic app with standard features will cost less than a high-end app with AI integrations and AR/VR features.
b. Platform Selection
Native apps (iOS and Android) are more expensive than cross-platform solutions using Flutter or React Native.
c. Design & UI/UX
A user-centric app design focused on ease of navigation, engagement, and conversion adds to both development cost and user satisfaction.
d. Development Team
Working with a food delivery app development company may cost more, but ensures quality and market alignment. Offshore teams offer affordability but may lack local insight.
e. Technology Stack
Choosing modern frameworks like Flutter for food delivery app development can reduce cost and speed up deployment.
f. Maintenance & Updates
Ongoing costs include server hosting, bug fixes, feature updates, and customer support.
Estimated Cost Ranges (AUD):
Basic App: $20,000 – $40,000
Mid-Level App: $40,000 – $70,000
Advanced App (AI, AR, etc.): $70,000 – $120,000+
Understanding revenue streams is key to long-term growth.
Subscription Plans: Weekly/monthly subscription for meals.
Premium Add-ons: Exclusive recipes, nutrition plans, or express delivery.
Commission Model: Earn from restaurants/partners on each order.
In-App Ads & Promotions: Advertise partner products or services.
As a leading Australian app development company for food startups, we bring experience and technical excellence to the table.
Proven expertise in food delivery app development
Agile, user-centric app design approach
Custom solutions for HelloFresh clone apps
Integration of AI and real-time delivery tracking
Full-stack services from ideation to post-launch
The cost to build a food delivery app like HelloFresh in Australia depends on your features, goals, and development partner. Whether you’re a startup or enterprise, investing in a robust, user-focused meal kit delivery app today can position you among the best meal delivery apps in Australia.
Choose IMG Global Infotech to turn your food tech vision into a scalable, profitable business model.
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