How much does Zillow charge to sell your home in Florida? [2025 Guide]

If you’re thinking about selling your home in Florida, you’ve probably looked up Zillow at some point. It’s one of the first places homeowners turn when they want to understand what their house is worth or how the local market is moving. With keyword searches like zillow florida (14.8K monthly searches), zillow tampa florida (5.4K), and zillow sarasota florida (4.4K), it’s clear that thousands of Floridians are looking for information on Zillow every single month.

But here’s the real question: how much does Zillow actually charge to sell your home in 2025? Is it free? Is it better than using a local agent? And what are the hidden fees?

In this guide, we’ll break down Zillow’s costs, what you get for that money, and what Florida homeowners should consider before listing. Whether you’re in Naples, Fort Myers, Jacksonville, or anywhere else in the state, this article is for you.

What does Zillow charge to sell your home in Florida?

Let’s get something out of the way: Zillow does not charge a flat fee to list your home. If you want to post a For Sale By Owner (FSBO) listing on Zillow, you can do that for free.

But most homes listed on Zillow are posted through real estate agents specifically, Zillow Premier Agents. These are agents who pay Zillow for advertising and leads. So while you’re not paying Zillow directly, you're still paying for that exposure in the form of real estate commissions, which in Florida typically run 5% to 6% of the sale price.

For example, if your home in Tampa is worth $400,000, that commission could be $20,000 to $24,000, usually split between the buyer’s and seller’s agents.

Zillow Offers is gone

Zillow used to offer a program called Zillow Offers, where they would buy your home directly for cash. That program shut down in 2021. So in 2025, your Zillow experience will almost always involve working with a third-party agent rather than selling to Zillow itself.

How do Zillow fees compare in Florida cities?

Here’s a quick breakdown of what a 6% commission might look like in various Florida markets, based on current Zillow home value estimates:

These numbers aren’t small especially if you’re planning to downsize or relocate and need to preserve equity. And remember, this doesn’t include staging, repairs, or closing costs.

Pros and cons of selling through Zillow in Florida

Before deciding whether Zillow is right for you, let’s break down the advantages and drawbacks.

Pros:

• Massive exposure: Zillow gets millions of visitors monthly. Your home will be seen.
• Easy to use: Listing a FSBO or agent-assisted home is user-friendly.
• Market data access: You can compare recent sales and price trends easily.

Cons:

• Commission still applies: You're still paying 5–6% even if Zillow feels “DIY.”
• Not a true full-service platform: You’re working with a third-party agent, not Zillow itself.
• Generic experience: A local Florida agent might offer more market-specific insights.

Local alternatives that may offer more value

While Zillow works for many homeowners, it’s not the only game in town. In fact, if you’re in a specific Florida market like Sarasota or Jacksonville, working with someone who knows your neighborhood can make a big difference.

Some sellers are now using newer tools and platforms that offer:

• Lower commissions
• Flat-fee MLS listings
• Smarter marketing (video, aerial, social media)
• Real human support from local experts

One such option is SellWithDealmate; this platform connects Florida homeowners with trusted agents and tools to sell smarter, not harder. You still get the exposure, but without overpaying for a one-size-fits-all solution.

When should you consider alternatives to Zillow?

Zillow works well for certain sellers especially those who already have an agent or want wide exposure quickly. But you might want to explore options like SellWithDealmate if:

• You’re in a competitive market like Naples or Sarasota and want expert pricing strategy
• You want to save on commission
• You need help with marketing, timing, or negotiation
• You prefer working with local Florida agents who know the community

Florida’s market in 2025 remains strong, but it’s shifting. Sellers are no longer getting 15 offers overnight. It’s more important than ever to list smart, price accurately, and work with someone who knows the area well.

Final thoughts: is Zillow worth it for Florida home sellers?

Zillow is a powerful tool, no question. But it’s not free, and it’s not always the best option especially if you want a tailored experience, local expertise, or lower fees.

If you're selling in Tampa, Fort Myers, Cape Coral, or anywhere in Florida, take a step back before rushing to list. Look at your numbers. Explore your options.