How Platform Partnerships Are Transforming Indian Grocery Delivery in New York

Introduction: Indian Grocery Delivery in New York
A few years ago, getting your hands on fresh curry leaves, authentic garam masala, or frozen samosas in New York meant braving traffic to Jackson Heights, juggling weekend plans, and hoping your favorite store hadn’t run out. Fast forward to today and the entire experience has changed.

What made this possible? The rise of platform partnerships smart collaborations between Indian grocery stores and popular delivery platforms like Quicklly, Instacart, Uber Eats, and DoorDash. These partnerships are doing more than just bringing groceries to doorsteps; they’re reshaping how New York’s Indian community shops, cooks, and stays connected to its roots.

What Exactly Are Platform Partnerships?

Think of it like this: your neighborhood Indian grocery store, once accessible only in-person, now has a digital storefront on apps you already use. With a few taps, you can add pani puri kits, idli batter, or fresh paneer to your cart and have it delivered the same day.

This is made possible when small grocery stores team up with established delivery platforms, letting them plug into a wider ecosystem without having to build or manage their own app or website.

Why Are They Important?

• Wider Product Selection – Online platforms offer niche products that may not be available in local stores in New York.
• Convenience – Busy professionals and families prefer doorstep delivery over in-store shopping.

• Wider Reach for Local Indian Stores: Stores can instantly access a broader customer base across New York 

• Subscription & Loyalty Programs – Discounts and membership benefits encourage repeat purchases.

• Hyperlocal Delivery Networks – Partnerships with local stores ensure faster deliveries.

How Partnerships Improve the Indian Grocery Delivery in NYC 

The traditional model of weekly trips to Patel Brothers or Apna Bazar is giving way to on-demand delivery through platforms like:

• Quicklly (specializing in Indian/South Asian groceries with ultra-fast delivery)

• Instacart/Amazon Fresh (partnering with local Indian stores)

• NamasteNow (NYC-focused Indian grocery delivery)

Quicklly × Patel Brothers in NYC 

Quicklly deserves a special shout-out for leading the change in New York. While most delivery apps offer generic grocery options, Quicklly is built specifically for Indian and South Asian needs. It's helping New York’s Indian grocery stores thrive in a digital-first world.

What makes Quicklly stand out?

It’s the first to connect Indian grocery stores with all four major delivery platforms like Instacart, Uber Eats, Grubhub, and DoorDash.

Local New York favorites like Apna Bazar, Patel Brothers have partnered with Quicklly to expand their reach beyond walk-in customers in New York.

For store owners, Quicklly handles contracts, onboarding, inventory syncing, and customer service, so they can focus on what they do best, serving the Indian community.

The result? Up to 5x business growth for some stores since the pandemic, 50+ local vendor partners

Future for NYC's Indian Community 

The partnership between tech platforms like Quicklly and local Indian grocery providers represents the future of online authentic food shopping in NYC. With faster deliveries, smarter technology, and broader selections, accessing authentic Indian groceries has never been easier, no matter where you live in the city.

Have you tried Indian grocery delivery services in NYC? Share your experiences below!