Written by seller » Updated on: July 09th, 2025
Once you have a brand name it becomes your identity on Amazon. It is included in the search results, makes a customer trust it, and is a significant factor in the visibility of your product. But what if your brand name changes or was listed incorrectly? That’s when sellers begin asking: how to change brand name on Amazon listing?
The thing is, renaming your brand name on Amazon is not as easy as changing an item title or bullet. It is a complicated procedure that is highly regulated and can be frustrating to the sellers. At Seller Pickle, we specialize in helping sellers resolve such listing issues quickly and correctly. Here’s everything you need to know.
There are several reasons you may need a brand name change on Amazon listing:
The reason does not matter, leaving inaccurate information about the brands of the product in your publications may confuse customers, violate the policies, and lead to the removal of the listings.
To begin the process, you’ll need to collect documentation that proves your product belongs to the new or corrected brand:
Make sure the brand name in all your materials is spelled exactly as it should appear on the listing.
Go to:
Seller Central → Help → Products, Listings & Inventory → Product Page Issue → Update Brand Name
Include:
Make your explanation clear and concise. Mention whether this is a correction, a rebrand, or a compliance issue.
Amazon typically replies within 24–72 hours. Their response may include:
If your request is denied, you can reopen the case with stronger documentation or more detailed images. Be persistent but professional.
If your brand is enrolled in Amazon Brand Registry, the listing may be locked even tighter. Amazon ties ASINs to a registered brand. In this case:
Always seek guidance before doing this. Deleting listings should be a last resort.
At Seller Pickle, we know exactly how to change brand name on Amazon listings without triggering unnecessary problems. We help sellers:
Our experienced team works with Amazon’s internal policies and knows what to submit and when to escalate.
A correct and consistent brand name on your Amazon listings is essential to your business growth. Whether you’re correcting a small typo or executing a full brand shift, the process must be handled carefully to avoid account or ASIN issues.
If you’re struggling to change brand names on Amazon listing, don’t risk doing it wrong. Let the experts at Seller Pickle manage the process and get your listings updated safely and efficiently.
Visit Seller Pickle today and let our team take care of the details—so you can focus on selling.
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