How to Choose the Right Color Scheme for Corporate T-Shirts

Every detail matters when it comes to corporate brands. The logo, the font, the slogan, and even the colors of your corporate t-shirts can say a lot about your organization. Many businesses do not give serious thought to the color scheme they choose for their corporate-designed apparel. However, it is a fact that the chosen shades can affect employee, client, and overall public perception of your brand.

Color plays an important role in emotional perception. There are some options that indicate energy and excitement, and there are others that indicate calmness, trust, or opulence. If the chosen one for your corporate t-shirt seems out of place with your branding or suggests an unfitting emotional message, you risk confusing your audience and undermining your brand message. So, taking the time to develop your color scheme is a sound strategy and could have a lasting effect on your company’s reputation.

Determine Your Brand Personality

The first step in choosing a color scheme is to consider the personality of your brand. Every brand has a voice and a tone: some are fun and playful, some are serious and professional. A tech startup that is focused on innovation or creativity might choose an electric blue or lime green while a reliable law firm or financial company will use navy, grey, or black, dark and neutral tones to reflect their reliability and professionalism.

What do you want people to feel when they see your custom-made uniforms? Excited? Comfortable? Trusting? Inspired? You will want your color selections to reflect those feelings. It would also be very beneficial to see what your competitors are doing. You might not want to be the same, but knowing what the industry standards are can help you decide.

Focus on Your Logo and Branding Guidelines

Another consideration is your existing branding. A current company logo and color scheme should be where you start. Your T-shirt should not feel like a separate identity but flow naturally with all of your other branding elements, from business cards to the design of your website.

If your logo has one dominant color, you may use that color as the shirt base and then use a contrasting or complimentary color for text or design elements. If you have multiple colors in your logo, consider selecting a shirt color that allows the logo to pop instead of blending into the design; for instance, a white logo would not show on a light grey shirt but would be nice on a black or royal blue.

Make sure that colors do not contradict and overwhelm the design as well. Sometimes, less is more. A clean, minimal design with one strong pop of color may make a better impact than a showroom model shirt filled with color. Keep this point in mind when choosing a color for your corporate t-shirt.

Consider Usage and Setting

Where and when will the T-shirts be worn? This is another important question to consider. If they're for outdoor events in the summer, you may consider lighter colors that don't absorb heat. If they're going to be worn in an office or factory environment, think of colors that won't show dirt. For more formal corporate events, you might want to stick to solid, traditional colors, while fun runs or team-building events might allow for more fun colors for your corporate t-shirt.

You should also think about how often the T-shirts will get washed. Lighter colors may fade or stain more easily, whereas darker colors can be more durable. High-quality fabric and dyes can help you with keeping colors vibrant over time.

Conclusion

Choosing the right color scheme for your corporate T-shirts might seem like a small detail, but it can make a big difference in how your brand is perceived. A well-designed corporate T-shirt can inspire pride among your team, build recognition for your brand, and leave a lasting impression wherever it’s worn.