How to Choose the Right Custom Kraft Packaging Tape for Your Business

In today’s eco-conscious marketplace, your packaging is more than just a way to seal a box — it’s a branding tool, a sustainability statement, and a customer experience enhancer. That’s why more Australian businesses are turning to custom kraft packaging tape. But with so many options available, how do you choose the right one for your brand?

In this blog, we’ll walk you through what to look for when selecting custom kraft packaging tape to ensure your business gets the best value, performance, and visibility.

What Is Custom Kraft Packaging Tape?

Before diving into selection tips, it’s essential to understand what custom kraft packaging tape actually is. Made from natural kraft paper and often printed with a brand’s logo or messaging, this eco-friendly tape is biodegradable, recyclable, and compatible with cardboard packaging.

Unlike plastic tape, kraft tape is aligned with Australia’s growing sustainability regulations and the preferences of eco-conscious consumers.

1. Assess Your Packaging Needs

Start by evaluating your product packaging and shipping process:

Weight of Packages: Heavier boxes require reinforced kraft paper tape or water-activated tape that bonds stronger to surfaces.

Volume of Shipments: Businesses with high shipment volumes may benefit from automated dispensers and tape rolls designed for machine use.

Package Sizes and Shapes: If your parcels vary in size, opt for versatile tape widths (48mm is standard, but larger widths are available).

By understanding your packaging environment, you can select a kraft tape that suits both performance and productivity.

2. Choose the Right Adhesive Type

There are two primary types of kraft tape adhesives:

Pressure-Sensitive Kraft Tape

Pre-coated with adhesive.

Ready to use — no water required.

Great for fast-paced environments or small businesses.

Water-Activated Tape (Gummed Tape)

Requires moisture to activate the adhesive.

Forms a permanent bond with cardboard fibres.

Ideal for secure shipping and tamper-evident seals.

If security and professionalism are key to your brand’s image, gummed kraft tape might be your best option.

3. Consider Custom Printing Options

Custom kraft packaging tape isn’t just functional — it’s a powerful branding opportunity.

Here’s what to consider when customising your tape:

Logo Placement and Size: Ensure your branding is clear and repeated along the roll.

Ink Type and Colour: Choose eco-friendly inks that contrast well with kraft paper for maximum visibility.

Design Consistency: Match your tape’s design with your boxes, stickers, and thank-you cards for a cohesive unboxing experience.

Whether you're an e-commerce startup or a national logistics brand, investing in professionally printed kraft tape builds brand recognition and adds a touch of quality.

4. Sustainability and Certifications

If your brand markets itself as eco-conscious, your packaging tape must reflect those values.

Look for kraft tape that is:

100% Recyclable and Biodegradable

FSC-Certified Paper Sourcing

Printed with Water-Based or Soy-Based Inks

Using certified sustainable packaging solutions helps your business align with Australia’s environmental packaging regulations and customer expectations.

5. Tape Roll Length and Size

Custom kraft packaging tape comes in various roll lengths and widths. The right choice depends on how you’ll be applying the tape:

Manual Application: Rolls between 45–50 metres are ideal for hand dispensers.

Automated Dispensers: Opt for larger industrial rolls (up to 1000 metres) to reduce downtime.

Width Options: Most businesses use 48mm tape, but wider versions are suitable for sealing large boxes or showcasing bigger logos.

Choosing the correct roll size ensures efficiency and reduces operational waste.

6. Cost vs. Long-Term Value

While custom kraft packaging tape may seem pricier upfront than traditional plastic tape, the long-term value is much greater:

Less Tape Used Per Seal

Fewer Damaged Packages

Increased Brand Awareness

Improved Sustainability Credentials

Remember, custom tape doubles as marketing — turning each shipment into a branded experience that leaves an impression on your customers.

7. Supplier Support and Turnaround Time

Choosing a reliable supplier is as important as choosing the tape itself.

Here’s what to look for:

Minimum Order Quantities (MOQs)

Lead Times for Custom Orders

Design Assistance Services

Local Australian Supplier (for faster shipping and lower carbon footprint)

Partner with a supplier who offers guidance, responsive support, and high-quality materials that align with your business goals.

Switching to custom kraft packaging tape is more than just a packaging upgrade — it's a strategic decision that impacts your brand, sustainability efforts, and customer experience.

By carefully evaluating your packaging needs, adhesive preferences, and branding goals, you can choose a kraft tape that ticks all the boxes for your Australian business. Whether you're shipping fashion, food, or tech products, the right tape will help your brand stand out, stay sustainable, and scale efficiently.